In conjunction with signing an agreement with Baltimore Ravens cornerback Bernard “Crush Boy” Pollard Jr., Bully Bling Energy LLC released special-edition cans of its same-named energy drink highlighting the professional football player.
3ZERO Ltd. introduced 3ZERO Platinum Blend Rum, a Caribbean white rum. 3ZERO Ltd. engaged the services and resources of Saxco International LLC to create a unique and attractive package with a bold and engaging eye appeal and a prominent shelf appearance, Saxco says.
The results are in! Evergreen Packaging announced the winner of its Project Carton contest for students at the Fashion Institute of Technology in New York.
Modelo Especial teamed up with Puma and Complex Media to launch the Modelo Especial Blank Canvas Project, which celebrates self-expression by fusing music, art and style inspired by Modelo Especial.
After its three-month-long 20th anniversary contest initiative, New York-based Arizona Beverages announced that fans have selected the package design for its new Cherry Lime Rickey flavor.
In the grocery aisle, the competition can be fiercer than a finale of “Project Runway,” the fashion design reality TV competition. Products are lined up next to their competitors with little to no opportunity to express why they should be the consumer’s choice. In food, drug, convenience and mass merchandise channels, one of the best ways to grab the consumer’s attention is with packaging design.
DFV Wines is re-launching its traditionally packaged Delicato brand into a new modern package called Domino. The change marks a shift toward innovation at DFV Wines and reflects the company’s steady growth, it says.
In February 2006, leading beverage companies collaborated to develop the next-generation plastic closure only (PCO) 1881 finish. The idea was that a single global standard finish for the beverage industry would deliver significant financial benefits, simplify package designs and improve efficiency. Cross-industry collaboration was crucial to the success of the project.
