Xyience Xenergy, the official drink of the UFC, launched a limited-edition collector can featuring UFC women’s bantamweight champion and Xyience team athlete Ronda Rousey.
Spoof video presents packaging technology for backwash prevention
October 30, 2013
Austin, Texas-based Big Red Inc.’s Big Red soda brand plans to educate consumers about the “issue” of backwashing with National Backwash Prevention Day on Nov. 1. According to the brand, an estimated 99.99 percent of Americans have unknowingly fallen victim to their favorite beverages being contaminated by backwash.
Drinktec 2013, which took place Sept. 16-20 in Munich, attracted 66,886 visitors from 183 countries, representing a 14 percent increase in attendance compared with drinktec 2009. Of these visitors, 62 percent traveled from countries outside of Germany, with 16 percent of the total visitors traveling from the United States.
Dry Soda Co. expanded its line of all-natural sodas from 12-ounce glass bottles into 12-ounce Rexam Sleek cans for a more portable and durable option, it says.
Pernod Ricard USA introduced The Glenlivet 200-ml Tri-Pack, a permanent pack containing one 200-ml bottle each of The Glenlivet 12 Year Old, 15 Year Old and 18 Year Old Scotch Whisky.
Heineken USA introduced limited-edition Masquerade packaging for its Dos Equis Lager and Dos Equis Ambar brands as part of its Masquerade program for the fall season.
Eight O’Clock Coffee, part of the Tata Global Beverages family of brands, redesigned its packaging in order to celebrate its beginnings and look into the future, the company says.