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Home » packaging design

Articles Tagged with ''packaging design''

New can, multi-pack sizes influence beverage packaging

Alcoholic drinks and non alcoholic drinks brand owners release new beverage packaging
March 14, 2014

In time for spring, Heineken USA introduced an 8.5-ounce slim can format. Twelve-packs of these new slim cans began rolling out at retail outlets across the country this month.


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Good2grow appeals to kids, parents through animated characters

Jennifer Storelli
March 10, 2014

“We know through all of our research … that a kid is not [just] a kid,” says Carl Sweat, chief marketing officer of In Zone Brands Inc., Atlanta.


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In Zone Brands rebrands as good2grow

New branding positions juice company to grow into other beverage categories
Jennifer Storelli
March 10, 2014

Growing up from its former TummyTickler and BellyWashers kids juice brands, In Zone Brands Inc., Atlanta, combined the sibling brands into one and rebranded them under the universal brand name good2grow. The result is a better-for-you juice brand that incorporates lessons learned from the company’s more than 12 years of experience in the market.


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New Hampshire celebrates state history with commemorative bottle

February 14, 2014

Ten years after New Hampshire’s Old Man of the Mountain collapsed, the New Hampshire Liquor Com-mission released a limited-edition commemorative liquor bottle featuring the geographic landmark.


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Dogfish Head re-bottles Namaste, adds to core lineup

February 14, 2014

Dogfish Head Craft Brewery is releasing its Namaste Belgian-style white beer in a new size.


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Homestead American Whiskey launches into bourbon category

February 14, 2014

For the launch of its Homestead Double Barrel Bourbon and entry into the bourbon category, Homestead American Whiskey partnered with Saxco International LLC to create packaging for the new product.


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Red Rose protects its teas' homelands

February 14, 2014

Redco Foods Inc.’s Red Rose brand partnered with the International Fund for Animal Welfare (IFAW) to preserve the environmental habitats in Kenya, Malawi, Sri Lanka and India, where Red Rose has sourced its tea ingredients for generations.


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Tequila El Jimador's new bottle emphasizes craftsmanship

February 14, 2014

Tequila el Jimador redesigned its bottle to give it a premium look that matches the quality of the product inside, the company says.


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NuAquos rebrands following consumer feedback

February 14, 2014

Following the soft launch of its NuAquos protein drink line, New Whey Nutrition redesigned the products’ labels in response to consumer insight.


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Brands use packaging to commemorate heritage

New Tequila el Jimador, Fernz bottles offer nods to homelands, craftsmanship
February 14, 2014

Following the soft launch of its NuAquos protein drink line, New Whey Nutrition redesigned the products’ labels in response to consumer insight.


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