Alcoholic drinks and non alcoholic drinks brand owners release new beverage packaging
March 14, 2014
In time for spring, Heineken USA introduced an 8.5-ounce slim can format. Twelve-packs of these new slim cans began rolling out at retail outlets across the country this month.
Growing up from its former TummyTickler and BellyWashers kids juice brands, In Zone Brands Inc., Atlanta, combined the sibling brands into one and rebranded them under the universal brand name good2grow. The result is a better-for-you juice brand that incorporates lessons learned from the company’s more than 12 years of experience in the market.
Ten years after New Hampshire’s Old Man of the Mountain collapsed, the New Hampshire Liquor Com-mission released a limited-edition commemorative liquor bottle featuring the geographic landmark.
For the launch of its Homestead Double Barrel Bourbon and entry into the bourbon category, Homestead American Whiskey partnered with Saxco International LLC to create packaging for the new product.
Redco Foods Inc.’s Red Rose brand partnered with the International Fund for Animal Welfare (IFAW) to preserve the environmental habitats in Kenya, Malawi, Sri Lanka and India, where Red Rose has sourced its tea ingredients for generations.