Articles Tagged with ''packaging design''

Johnnie Walker, a Scotch whisky label imported by Diageo North America, redesigned its Johnnie Walker Red Label bottle to match the other whiskey blends in the portfolio.

Bacardi USA import Disaronno partnered with Italian fashion house Moschino to design a limited-edition bottle that hit shelves in time for the holidays.

Roaring Lion expanded its line of energy drinks with the launch of its Zero flavor in a 12-ounce slim can.

All-natural green tea brand Xingtea released its 14 flavors in smaller, 12-ounce cans from Ball Corp.

What does it take to make a great package? According to Beverage Industry’s Best Packages of 2013 survey, emotional appeal, form and function, and a custom shape can give brands a leg up in the competitive beverage marketplace.

With so many craft beers available in the market, it can be hard for a consumer to choose one.

Packaging is as nuanced as the culture it speaks to.  Its solutions are shaped by shifts in popular culture, scientific breakthroughs, and the marketer’s need to fill their pipeline with a steady stream of groundbreaking innovation. A consumer need can even ignite a whole new category.

Nutrié launched its Fuel premium protein shake in 12-ounce Rexam Sleek cans.

Evian Natural Spring Water, a brand of Danone, released its latest water bottle collaboration with designer Elie Saab. Narragansett Beer reintroduced its 1975 can, made famous in the “Jaws” movie during the scene in which Captain Sam Quint, played by Robert Shaw, crushes a can of Narragansett Lager to intimidate Richard Dreyfuss’ character, Hooper.

For years, consumers have been able to walk into a Starbucks café and order a nonfat grande extra hot latte with whip without any questions asked.