Pernod Ricard USA introduced The Glenlivet 200-ml Tri-Pack, a permanent pack containing one 200-ml bottle each of The Glenlivet 12 Year Old, 15 Year Old and 18 Year Old Scotch Whisky.
Heineken USA introduced limited-edition Masquerade packaging for its Dos Equis Lager and Dos Equis Ambar brands as part of its Masquerade program for the fall season.
Eight O’Clock Coffee, part of the Tata Global Beverages family of brands, redesigned its packaging in order to celebrate its beginnings and look into the future, the company says.
Nine new partners form network in brand’s 35th state
October 14, 2013
Fort Collins, Colo.-based New Belgium Brewing signed deals with nine wholesale partners to distribute its beer in Ohio starting Dec. 16. New Belgium’s 22-ounce Fat Tire, Ranger India Pale Ale (IPA), seasonal release Accumulation White IPA and Lips of Faith beers will be available throughout the state as a result of the new partnerships. Some draught offerings might come online in the initial rollout as well.
As a father to a 2-year-old daughter and an 11-month-old son, Vita Coco Co-Founder Michael Kirban was concerned about the number of artificial, sugary drinks marketed to children.
The Made drinks brand unveiled a new look this summer for its organic green teas and lemonades, including its two newest varieties: Honey Green Tea with Ginseng and Mango Lemonade.
Terravant Wine Co. released its new Spin the Bottle wines with interactive labels. The label employs patented lenticular technology to make it appear as though the miniature bottle on the label is spinning as the potential consumer walks past it on the shelf, the company says.