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Home » packaging design

Articles Tagged with ''packaging design''

Dos Equis dons a mask for Halloween

October 16, 2013

Heineken USA introduced limited-edition Masquerade packaging for its Dos Equis Lager and Dos Equis Ambar brands as part of its Masquerade program for the fall season.


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Eight O’Clock Coffee package redesign represents brand past and future

October 16, 2013

Eight O’Clock Coffee, part of the Tata Global Beverages family of brands, redesigned its packaging in order to celebrate its beginnings and look into the future, the company says.


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Packaging News: Beverage brands break out October-themed packages

Jones soda, Dos Equis prepare for Halloween with new packaging
October 16, 2013

Jones Soda Co. announced the return of its Halloween-inspired beverages in 8-ounce cans.


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New Belgium Brewing announces Ohio distributor network

Nine new partners form network in brand’s 35th state
October 14, 2013

Fort Collins, Colo.-based New Belgium Brewing signed deals with nine wholesale partners to distribute its beer in Ohio starting Dec. 16. New Belgium’s 22-ounce Fat Tire, Ranger India Pale Ale (IPA), seasonal release Accumulation White IPA and Lips of Faith beers will be available throughout the state as a result of the new partnerships. Some draught offerings might come online in the initial rollout as well.


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Vita Coco’s new line embraces its inner child

Package design helps brand extension appeal to a new audience
Stephanie Cernivec
September 16, 2013

As a father to a 2-year-old daughter and an 11-month-old son, Vita Coco Co-Founder Michael Kirban was concerned about the number of artificial, sugary drinks marketed to children.


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Made drinks’ summer makeover

September 16, 2013

The Made drinks brand unveiled a new look this summer for its organic green teas and lemonades, including its two newest varieties: Honey Green Tea with Ginseng and Mango Lemonade.


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Wailua Ale slims for sustainability

September 16, 2013

Kona Brewing Co. brought its rebranded Wailua Ale, formerly known as Wailua Wheat, back to shelves this summer in slimmer, more sustainable packaging.


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Spin the Bottles wine labels feature animation in action

September 16, 2013

Terravant Wine Co. released its new Spin the Bottle wines with interactive labels. The label employs patented lenticular technology to make it appear as though the miniature bottle on the label is spinning as the potential consumer walks past it on the shelf, the company says.


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Farm Girl Saison extends into cans

September 16, 2013

Helping extend the reach for its flagship beer, Lift Bridge Brewing Co. launched its Farm Girl Saison in four-packs of 16-ounce Rexam cans.


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Something Natural releases female-friendly design

September 16, 2013

Something Natural sparkling water redesigned its packaging with its female consumers in mind.


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