Packaging News: Beverage brands break out October-themed packages
Jones soda, Dos Equis prepare for Halloween with new packaging
Jones Soda Co. announced the return of its Halloween-inspired beverages in 8-ounce cans. Available in Candy Corn, Red Licorice, Caramel Apple and Blood Orange flavors, the sodas feature illustrated portraits of a werewolf, Frankenstein, a zombie and a vampire on the packaging. The limited-edition sodas are sold in four-packs at Target, Cost Plus World Market, Hastings Entertainment and Schnucks with a retail price between $2.79 and $2.99.
Eight O’Clock Coffee, part of the Tata Global Beverages family of brands, redesigned its packaging in order to celebrate its beginnings and look into the future, the company says. The new packaging showcases a modern, sleek design and features the color red. Four new ground coffee varieties, including African Plains, Caramel Macchiato, Dark Chocolate Cherry and Cinnamon Bun, also have launched in the new packaging.
Heineken USA introduced limited-edition Masquerade packaging for its Dos Equis Lager and Dos Equis Ambar brands as part of its Masquerade program for the fall season. Special labels designed by Hydro74 feature codes that can be entered online, giving consumers a chance to win a trip to the Dos Equis Masquerade event in Miami. In addition to the packaging, cross-promotional offers at retail were designed to increase sales of Dos Equis as well as Halloween-related items, the company says.
Real Water for a cause
From Oct. 1, 2013, through Dec. 31, 2014, Real Water will offer pink bottles of its water to support the Susan G. Komen organization. For every specially marked case sold, Real Water will donate $0.60 to help support the organization’s mission of saving lives and ending breast cancer.
Pernod Ricard USA introduced The Glenlivet 200-ml Tri-Pack, a permanent pack containing one 200-ml bottle each of The Glenlivet 12 Year Old, 15 Year Old and 18 Year Old Scotch Whisky. The Glenlivet 200-ml Tri-Pack was created to drive trial of the brand’s higher marques and recruit new consumers to the taste and quality of The Glenlivet, the company says. The pack has a suggested retail price of $54.99.
Dry Soda Co. expanded its line of all-natural sodas from 12-ounce glass bottles into 12-ounce Rexam Sleek cans for a more portable and durable option, it says. Dry Soda’s Vanilla Bean, Blood Orange and Cucumber varieties originally formed the can line. During the summer, the company launched Apple and Ginger flavors. Most recently, Cherry and Pear flavors joined the can lineup in Kroger stores exclusively. A can has a suggested retail price of $1.29.