Heineken USA launched its “Celebrate Together” holiday program at retailers earlier this month. At the center of the program, four limited-edition bottles celebrate Heineken milestones through designs that represent the brand’s beginnings, its global presence, and its ongoing commitment to innovation. Each holiday-themed 12-pack of limited-edition bottles also features an in-pack code that gives consumers the chance to instantly win a $50 holiday reward gift card.
Heineken launches limited-edition holiday 12-pack
November 15, 2013