Packaging News: Design alterations give brands an updated look
Utmost Brands Inc.’s GuS – Grown-up Soda unveiled new, brighter graphics on both its bottles and four-pack carriers. With a new, modern typeface and added color, the brand hopes its updated packaging will appeal to a broader audience, the company says. This is the brand’s first major overhaul since its founding in 2003, it adds.
AriZona Beverages announced the release of some of its most popular tea drinks in 11.5-ounce Sleek cans from Ball Corp. Five AriZona varieties will be available in the Ball 11.5-ounce Sleek cans: Arnold Palmer Lite Half & Half, Green Tea with Ginseng and Honey, Iced Tea with Raspberry, Iced Tea with Lemon, and Fruit Punch. “We strive to give our fans what they want and are excited to offer some of our most iconic and popular flavors in a premium Sleek package,” said Jackie Harrigan, global communications director for AriZona Beverages, in a statement. The 11.5-ounce Sleek can from Ball has the same profile as AriZona’s 23.5-ounce can and provides a size option to consumers, the company says. These 207.5-diameter cans offer a unique way for the AriZona brand to continue standing out on the shelf and in consumers’ hands, it adds.
Youthful and iconic reintroduction
The Double Cola Co. is reintroducing its Double-Dry Ginger Ale with new graphics and packaging. The brand’s redesign incorporates iconic elements from the past, such as the knight and crest, with dynamic, youthful elements of the future, such as the typographic elements and hand-drawn ginger leaves. The Double Cola Co. expects a growing market of youthful consumers to pick up on the lively nature and flavor of Double-Dry, it says. “We’re very excited to reintroduce this iconic brand into the market,” said Mitch Reed, director of sales for Double Cola Co., in a statement. “With the recent growth of ginger ale and the taste quality of Double-Dry, response has been positive all around from consumers and distributors.”