DFV Wines is re-launching its traditionally packaged Delicato brand into a new modern package called Domino. The change marks a shift toward innovation at DFV Wines and reflects the company’s steady growth, it says. As consumers gravitate toward more contemporary brands, the Indelicato family felt that the time was right to refresh Delicato’s packaging and positioning, the company says. The DFV Wines marketing team chose a retro, yet contemporary style that was designed to appeal to both the brand’s current customers: baby boomers, as well as the growing demographic for wine: millennials.
November 16, 2011