Sapporo launches new packaging for light beer
Sapporo Asian beer in new 20.3-ounce light bottle
Sapporo USA announced the launch of new 20.3-ounce premium light packaging for its Sapporo Asian beer. The new bottles are available nationwide. The launch of the 20.3-ounce bottle will allow consumers to relax longer with the flavors of Sapporo’s lightest variety that also comes in a sharable bottle size, the company says. The new bottle will be added to the current Sapporo collection, which includes Sapporo Premium Sapporo Reserve and Sapporo Premium Light. “We are excited to introduce Sapporo Premium Light in large 20.3-ounce bottles and look forward to expanding our market share in the light beer category,” said Tsukasa “Louis” Orui, president of Sapporo USA, in a statement.