Natural Products Expo West 2015 shatters attendance record
New beverage products play into industry trends
The 35th annual Natural Products Expo West tradeshow, which took place March 6-8 at the Anaheim Convention Center in Anaheim, Calif., boasted an attendance increase of 7.2 present, bringing together more 71,000 industry members, more than 2,700 exhibiting companies, and 634 first-time exhibitors.
Due to demand, New Hope Natural Media, the Boulder, Colo.-based tradeshow host, expanded the event’s exhibit space to encompass the entire Anaheim Convention Center campus. In addition to traditional exhibit halls, new exhibitors showcased new products at the Hilton Hotel Anaheim, which also offered an extra day of exhibits on March 5.
Below is an overview of some of the new and established beverage brands and companies that exhibited at the tradeshow:
San Diego-based Acai Roots offered samples of its Acai Pome Blue premium acai juice, which features three powerful berries as well as antioxidants, the company says.
Aiya America, Torrance, Calif., offered tastes of a Matcha Green Tea Latte made with its Zen Café Blend of matcha green tea powder and almond milk, its Ceremonial Grade Matcha whisked with hot water, and its Matcha To Go packs, which are designed to mix into water without forming clumps or requiring whisking, the company says.
Alo Drinks, a brand of SPI West Port Inc., South San Francisco, Calif., highlighted its new Fiji Apple + Pear flavor as well as pulp-free versions of its Top 5 flavors.
Chicago-based Argo Tea Inc. offered samples of its tea sachets and loose-leaf teas and also highlighted its all-natural ready-to-drink (RTD) bottled teas.
Aquahydrate Inc., Los Angeles, promoted its alkaline, five-times-UV-filtered water in 500-ml, 700-ml sport-top, and 1-liter bottles.
Avitae USA LLC, Cleveland, featured its brand-new flavor line, which includes Pomegranate Acai, Tangerine, Blackberry and Strawberry Guava flavored caffeinated waters.
Princeton, N.J.-based Bai Brands offered samples of its Bai Bubbles line of sparkling antioxidant infusions, which launched in New York last September and nationwide earlier this year. It also offered a sneak peek of its upcoming Bai Antiwater product, which is expected to launch this summer. The super-purified water is infused with electrolytes and antioxidants.
Bigelow Tea, Fairfield, Conn., offered samples of its new Girl Scout cookie-flavored Thin Mints Herbal Tea and Caramel and Coconut Black Tea. It also highlighted its American Breakfast Black Tea and Lemon product, which launched last fall and features 50 percent more caffeine than regular black tea.
Bio-Engineered Supplements and Nutrition Inc. (BSN), Boca Raton, Fla., introduced its Cocotein coconut water protein drink and highlighted its JavaPro and IsoPure powders and N.O.-Xplode line.
Blk. Beverages, Oakland, N.J., displayed new packaging for its Original variety, which now includes more product description on the back and more benefit-driven messages on the front, the company says. It also announced that it will add a 1-liter bottle size for its Original variety in the second quarter of this year.
Bolthouse Farms¸ a subsidiary of Camden, N.J.-based Campbell Soup Co., offered tastes of its new Blueberry Banana Almondmilk smoothie, which launched March 15. It also highlighted its Stone Fruit and Tropical Goodness smoothies, which launched last spring and contain coconut water and ground chia, and its Kids Smoothie line, which features Strawberry Meets Banana and Peach Meets Mango varieties.
Brands Within Reach, Mamaroneck, N.Y., highlighted many of its beverage brands, including Heart of Tea RTD teas, Qure alkaline water and Organic Selters imported mineral water. It also featured its new Organic Ginger Beer flavor for its Belvoir Fruit Farms line of lemonades and new packaging for its Volvic nature spring water brand.
Caleb’s Kola, a new brand of Purchase, N.Y.-based PepsiCo Inc., debuted at the show. The craft soda product includes real kola nut extract, sustainable Fair Trade cane sugar and sparkling water.
Califia Farms, Pasadena, Calif., launched at the show its single-serve Pure Almondmilk line in Unsweetened, Vanilla and Chocolate varieties, which all are soy, dairy and carrageenan free, the company says. It also debuted its single-serve, RTD Cold Brew Coffee with Almond Milk line, its Concentrated Cold Brew Coffee, and the new label for its Barista Blend Pure Almondmilk.
Castle Rock Water Co., Dunsmuir, Calif., offered samples of its Fair Trade water and noted that it recently gained For Life Social Responsibility status as certified by the Institute of Marketecology (IMO).
Cheribundi Inc., Geneva, N.Y., highlighted its brand-new Tart Cherry Limeade Refresh variety.
Coco Libre, a brand of Palo Alto, Calif.-based Maverick Brands LLC, discussed its upcoming Coffee line, which will feature a shot of espresso and be available in Vanilla, Chocolate and Almond varieties this May.
Austin, Texas-basedd.b. Miller Inc. debuted its new Coffee Juice beverage, which was scheduled to launch April 1. The RTD cold-brewed coffee line features roasted chicory and juiced whole blueberries and is available in Original, Coconut, Salty Caramel and Sweet Vanilla varieties. Its Texas Tea brand also debuted its Texas mAde line of lemonades and limeades. The Texas mAde line includes Brownsboro Blueberry Lemonade, Fredericksburg Peach Lemonade, Pecos Cantaloupe Lemonade, Waxahachie Burleson Lemonade, Knippa Cucumber Limeade and Poteet Strawberry Limeade.
The Double Cola Co., Chattanooga, Tenn., focused on increasing awareness of its Min?ku brand of coconut water at the show. The coconut water is not from concentrate, does not contain added sugar, is non-GMO, and is procured from coconuts that are ethically sourced from Thailand, the company says.
Dream Products LLC, Hollywood, Fla., featured its Dream Water dietary supplements, which are designed to help the consumer fall asleep and improve his or her quality of sleep. The 2.5-ounce Dream Water shots are available in NighTea Night, Snoozeberry and Nighttime Nectar varieties.
Concord, Mass.-based Drink Maple highlighted its new 32-ounce carton, which is it expecting to launch in mid-April, and new 12-ounce HDPE bottle. It also discussed plans to launch the brand on the West Coast this year.
EnerBee, Miami,offered tastes of its organic energy supplements, which feature green tea, yerba mate and organic honey. The supplements are U.S. Department of Agriculture (USDA) Organic and Non-GMO Project Verified, and a portion of the product’s sales are donated toward saving honeybees from Colony Collapse Disorder.
Essentia Water LLC, Bothell, Wash., discussed the results of its clinical trials testing the benefits of its same-named alkaline water. Its latest trial, which has been submitted to a peer-reviewed medical journal for review, found that Essentia is approximately 88 percent more hydrating than “regular water,” the company says.
Evolution Fresh, a subsidiary of Seattle-based Starbucks Coffee Co., offered samples of its cold-pressed high-pressure-processed vegetable and fruit juice blends.
Coco Joy Kids, a brand of Sydney-based FAL Healthy Beverages, displayed its “Big Hero 6” packaging inspired by the 2014 Disney movie. The company also highlighted its Coco Joy coconut water and coconut milk products.
FaVe Juice Co., Middletown, N.J., introduced its new Strawberry Banana Kiwi, Orange Tangerine Pineapple and Pomegranate Blueberry Goji flavors of its 100 percent fruit and vegetable juices.
Flurowater Inc., Santa Monica, Calif., debuted at the show its rebranding as Wanu Water. The new brand, whose name is derived from the core components of a healthy diet — water and nutrition — targets active consumers and is naturally sweetened with monk fruit and rebaudioside A of the stevia leaf. The product also features customized bottles designed for grab-and-go occasions as well as a special white-colored label that protects the vitamins inside from degradation and stands out on the shelf. However, the label also includes clear sides so that the consumer can see the clarity of the product inside, the company says. Wanu Water is available in Dark Cherry, Kiwi Cucumber, Peach Passion and Watermelon Raspberry varieties in the California and Northern Nevada markets and is expected to be available for nationwide distribution this summer.
Altamonte Springs, Fla.-basedGoChia! Drink Chia LLC offered tastes of its new Drink Chia! Chia Drink Mixes, which are available in Lemonade + Super Greens and Cherry Berry varieties. The Lemonade + Super Greens variety contains kale, lemon and dragon fruit, while the Cherry Berry features acerola cherry and goji berry.
Golazo Inc., Seattle, announced that it expects to be certified as USDA Organic by May.
GoodBelly, a brand of Boulder, Colo.-based Next Foods Inc., unveiled new packaging for its By The Glass Multi-Serving Cartons, PlusShot, SuperShot and StraightShot products. The updated packaging features new product names and highlights each flavor’s ingredients with colorful illustrations and animated graphics atop a black background.
Good2grow, Atlanta, offered tastes of its new Organic Juicy Waters, which started shipping in February and March, in Fruit Punch and Grape varieties. It also displayed its “Frozen” character toppers featuring Disney characters Elsa, Anna and Olaf. In addition, the company discussed plans to add Thor and Star Wars Rebels character toppers this year.
Chicago-based Greater Than discussed its Non-GMO Project verification, which it received in January, and showcased its new packaging, which represents a sleeker, more ubiquitous design, according to Founder Jon Sider.
GuS – Grown-up Soda, a brand of New York-based Utmost Brands Inc., showcased its new Dry Blackberry flavor, which features real blackberry juice and 95 calories in each 12-ounce bottle.
The Hain Celestial Group, Lake Success, N.Y., offered samples of its four newest BluePrint juices: Arugula Kale Apple Romaine Celery Cucumber Lemon Ginger, Chard Basil Apple Romaine Celery Cucumber Collards Lemon, Apple Lemon Cayenne Ginger, and Coffee Cashew Cinnamon Vanilla. It also offered samples of Ella’s Kitchen coconut water electrolyte drink with banana and ginger and coconut and milk nutritional shake with broccoli, plums and pairs for kids. Under its Rice Dream brand, the company offered samples of its Unsweetened Original rice-based beverage and Dream Latte Mocha coffee and almond milk drink. Within its tea products, Celestial Seasonings announced completely re-imagined packaging and a variety of new products and product lines, including Sleepytime Honey and Watermelon Lime Zinger herbal teas; Celestial Organics Herbal and Wellness Teas; CelestialTeahouse Chai Teas; CelestialLattes in shelf-stable ready-to-drink and aseptic concentrate formats; CelestialLoose Leaf Tea Blending Kits; and two new flavors of CelestialOrganics Kombucha.
Hawaiian Springs, Honolulu, offered samples of its young, natural artesian water from Mauna Loa, Hawaii. The company also discussed its progress in installing solar panels to provide up to 50 percent of its annual energy needs.
Hansen’s Natural, an all-natural soda and juice brand of Corona, Calif.-based Monster Beverage Corp., featured its new Kale Apple Pineapple and Habanero Watermelon varieties and announced plans for a Blood Orange flavor.
San Francisco-based HiBall Inc. offered tastes of its HiBall Energy 100 percent Arabica cold-brew coffees in Vanilla, Coffee and Mocha varieties.
Austin, Texas-based High Brew Coffee offered tastes of its newest flavor, Dairy Free Black & Bold, which it launched last year, as well as its other RTD, cold-brewed coffees, which include Double Espresso, Mexican Vanilla, Salted Caramel and Dark Chocolate Mocha varieties.
Hint Inc., San Francisco, highlighted its new Pineapple variety of Hint Water and new Cherry variety of Hint Fizz.
Honest Tea, a Bethesda, Md.-based wholly owned subsidiary of The Coca-Cola Co., debuted its unsweetened herbal teas in Ginger Oasis and Cinnamon Sunrise varieties as well as its Honest Fizz Organic Golden Ginger Ale, which contains zero calories in its 12-ounce can.
Icelandic Glacial Inc., Los Angeles, debuted its new shrink-wrapped six-packs of half-liter and 1-liter bottles as well as its new rebranding, which focuses more on the story of the water’s source in Iceland. In addition, the company discussed its partnership with the National Brain Tumor Society and promise to donate a portion of its sales to the organization and supply water at its events.
Inko’s Tea, Willowbrook, Ill., highlighted its newest organic white tea flavors, Strawberry and Honey Lemon, and announced the brand’s transition to USDA Organic. It also noted that its parent company, Wholesome Tea Co. LLC, Wilmington, Del., is working to rebrand its recently acquired Blue Buddha line of RTD teas.
Ito En North America Inc., Brooklyn, N.Y., offered samples of its Teas’ Tea sweetened and unsweetened Matcha Love RTD teas and highlighted its new Hibiscus, Lemon Mint, Peach Ginger and Pomegranate Blueberry lightly sweetened black tea varieties. Under its Jay Street Coffee brand, the company featured its new Jay Street Coffee Extra Rich line featuring Caramel Macchiato, Mocha and Hazelnut varieties, which launched in March, as well as its new Coffee Shot, which features unsweetened black coffee.
Izze, a brand of PepsiCo Inc., offered samples of its new Sparkling Cherry Lime flavored juice beverage, which is scheduled to launch nationwide in May, the company says. It also offered samples of its Mandarin Lime, Blackberry Pear and Raspberry Watermelon flavored sparkling waters.
Jones Soda Co., Seattle, offered samples of its Jones Stripped natural sodas line, which includes natural flavors and sweeteners and 30 calories in each bottle.
Karma Culture LLC, Pittsford, N.Y., featured its new Tropical Burst variety for its Karma Wellness Water enhanced water line.
Santa Barbara, Calif.-based Kate Farms launched its Komplete Kids ultimate meal shakes line at the show. The meal-replacement beverages feature 14 grams of plant-based protein, 24 fruits and vegetables, 23 vitamins and minerals, 21 superfoods, organic ingredients and a low sugar content. The shakes also are soy, dairy and gluten free and hypoallergenic.
KeVita Inc., Oxnard, Calif., featured its new KeVita Tonics collection, which launched approximately two weeks before the show. The lineup of cleansing probiotic tonics with 30 grams of apple cider vinegar in each bottle includes Cinnamon, Kale Lemon, Turmeric Ginger, Red Beet and Chili Ginger Lime varieties, each with 4 billion colony-forming units of live probiotics and 100 percent of the recommended daily value of vitamin C. The company also highlighted its Master Brew Kombucha line, which launched last October.
Kohana Coffee Co., Austin, Texas, offered samples of its new cold-brewed RTD coffees. Kohana Cold Brew Coffees are available in Volcanic Black, Sweet Black, Island Latte, Salted Caramel, Tahitian Vanilla and Volcanic Black Decaf varieties.
LaCroix sparkling water, a product of Sundance Beverage Co., a Warren, Mich.-based subsidiary of National Beverage Corp., focused on its LaCroix Cúrate brand extension, which is targeted at millennial consumers, it says. The LaCroix Cúrate lineup currently includes Cerise Limón, Pomme Bayá and Piña Fraise flavors, but the company plans to launch another flavor before the end of the year, it says. Under its core LaCroix brand, the company also offered samples of its three newest flavors — Mango, Apricot and Passionfruit — which launched in Target stores last summer and now are available in eight- and 12-packs. The company also released Fitness Packs of six-packs for the drug store and city-based retailer channel to offer a smaller pack size for consumers.
Leahy IFP, Glenview, Ill., debuted its co-packing efforts for Powell & Mahoney Ltd.’s bar mixers in 46-ounce cartons. It also highlighted its line of Space Saver RTD beverage line in fridge packs.
Lettuce Tea, a brand of Tampa, Fla.-based Complex Beverage LLC, highlighted its line of flavored, organic RTD teas in Exotic Apricot, Mango, Pomegranate and Strawberry varieties.
Love Beets, Philadelphia, offered samples of its 99 percent beet and 1 percent lemon juices, which are available in Beet Juice, Organic Beet Juice and Cherry-Berry & Beat Juice varieties.
Lifeway Foods Inc., Morton Grove, Ill., showcased its summer limited-edition Watermelon low-fat flavored kefir. It also highlighted its Lifeway Protein Kefir, which contains 40 grams of protein in each 16-ounce bottle; Lifeway Organic Green Kefir with Phytoboost, which offers 80 mg of plant-based polyphenols or the equivalent of 1 full serving of vegetables; Lifeway Perfect 12 Kefir, which is sweetened with stevia; and the new 16-ounce bottle size for its Lifeway Organic Lowfat Kefir. Under its Helios Organic line, the company offered samples of its Helios Organic Greek non-fat kefirs. Within its ProBugs kids line, the brand introduced Pretty Plain whole milk organic kefir, which does not contain any added sugar.
Lawrenceville, Ga.-based Little Me Tea offered tastes of its Little Me Tea organic tea, fruits and vegetables drink line for kids. The teas, which are available in Julia’s Tropical Tea, Zane’s Grape Tea, Fruit Punch Tea, and Berry Tasty Tea varieties, do not contain caffeine, gluten, synthetic ascorbic acid or sugar; are non-GMO, kosher and vegan; and are sweetened only with fruit and vegetable juices.
Mamma Chia, Carlsbad, Calif., featured its Chia Vitality and Chia Energy beverage lines and emphasized its role as the creator and leader of the chia beverage category.
Marley Beverage Co., Southfield, Mich., offered tastes of its new Marley’s Mellow Mood sparkling relaxation drinks, including its newest flavors Lite Mango and Lite Raspberry Lemonade, and its Marley’s One Drop Jamaican coffee beverages in Mocha, Coffee and Vanilla Light varieties.
Marley Coffee, Denver, focused on its EcoCup offerings, which are recyclable and fully sealed to keep the coffee fresher by blocking out oxygen, it says.
Los Angeles-based Marquis Beverages touted the new verifications for its Marquis Organic Energy beverages, including being Non-GMO Project Verified, Certified Vegan, gluten free, kosher and a member of 1% For The Planet. It also displayed its new packaging, which includes more fruit imagery and color printed on the can.
Mighty Leaf Tea Co., San Rafael, Calif., highlighted its new Cherry Lemon Green Tea, which is lightly caffeinated, and Wild Berry Hibiscus tea, which does not contain caffeine. These products represent the company’s first new product launches in five years, it says.
Mother Parkers Tea and Coffee Inc., Fort Worth, Texas, noted its relationships with Marley Coffee and Numibrands, which also exhibited at the tradeshow. It also highlighted its RealCup recyclable single-serve pods, which now are compatible with Keurig 2.0 machines, it says.
Mulberry Love, Malibu, Calif., highlighted its reformulated All Natural Mulberry Juice, which no longer contains malic acid; its new Mulberry Juice and Green Tea product; and its Mulbalicious line of juice pouches for kids.
Naked Juice, a brand of PepsiCo Inc., offered tastes of its new Berry Almond almondmilk juice smoothie, which is scheduled to launch in May. It also highlighted its new Chia Sweet Peach, Chia Cherry Lime and Kale Blazer flavors, which launched last year, as well as its Naked Pure Coconut Water.
Nestlé Waters North America, Stamford, Conn., called out its Poland Spring Sparklers line, which is available in the Northeast in Lemon Lime, Cranberry Raspberry and new Cherry Lemon varieties, and its Whole-Foods-exclusive San Pellegrino Mediterranean Pear sparkling fruit beverage.
Numi, Oakland, Calif., offered tastes of its new Indulgent Tea collection, which it launched in February 2014, and its Turmeric “teasan” line, which it launched last fall. The Indulgent Tea collection blends ground cacao with other named ingredients to make a variety of teas and teasans, including Chocolate Earl Grey; Chocolate Rooibos; Chocolate Mint; and Chocolate Spice, which contains cinnamon, nutmeg, anise and cardamom, varieties. The Turmeric teasans feature organic, Fair-Trade-Certified turmeric from Madagascar and are available in Fields of Gold, Golden Tonic, Amber Sun and Three Roots varieties. Numi notes that it was a key player in bringing Fair-Trade-Certified to market through its relationship with farmers in Madagascar.
Odwalla, a brand of Atlanta-based The Coca-Cola Co., offered samples of its 100 percent juices and smoothies and highlighted its new 59-ounce PET bottles.
Ojo, a brand of Insightful Solutions LLC, Merrick, N.Y., offered samples of its new quick-dissolving Eye Care Crystals, which are designed to dissolve in 6 ounces of water to promote eye health.
OneCoffee, Vancouver, British Columbia, made its U.S. debut at the tradeshow. The line of certified-organic, Fair Trade coffees are available in 99 percent compostable coffee pods.
O.N.E. Coconut Water, a brand of PepsiCo, featured its new coconut waters with green tea in Wild Orange and Tropical Colada varieties. Green Tea Wild Orange adds a citrus and passion fruit taste to the coconut water while Green Tea Tropical Colada combines pineapple green tea with the coconut water, the brand says.
Pacific Foods of Oregon Inc., Tualatin, Ore., launched its Organic Coconut Milk line in Original, Original Unsweetened and Vanilla varieties. It also highlighted its new Chocolate hazelnut milk as well as its hemp, oat, almond and coconut milks.
Penta Water, Colton, Calif., used a display featuring processed versions of different bottled brands to show that its purified water contains fewer elements that can inhibit hydration.
Pom Wonderful LLC, a subsidiary of Los Angeles-based Roll Global LLC, offered samples of its Pom Mango juice blend, which launched in 2013, and its Pom Antioxidant Super Teas in Pomegranate Sweet Tea and Pom Peach Passion White Tea varieties. The Super Teas line also includes Pomegranate Lemonade Tea and Pomegranate Honey Green Tea varieties. In addition, the company highlighted its 12-ounce bottles.
San Francisco-based Purity Organic featured its new Purity Organic Superjuice line, which it launched earlier this year in Kale Coconut Water Apple Spinach, Orange Carrot Turmeric Mango, Beet Apple Ginger Lemon, Lemon Agave Ginger varieties. It also featured its new Blackberry Apple Chia and Green Lemonade varieties, which were expected to launch the week after the tradeshow.
Q Drinks, Brooklyn, N.Y., offered samples of its new Q Ginger Beer, which launched in November 2014. The mixer ranks as a 30 on the Scoville scale for spiciness; contains cardamom, coriander, lime peel and ginger; and is suitable for mixing into Moscow Mule cocktails, the company says.
Raw Foods International LLC, Miami, offered tastes of its new It Tastes Raaw Tropical Bliss flavor, which features guava, pineapple and carrots. It also displayed its new logo, which places more of an emphasis on the “It Tastes” portion of the brand name, the company says.
Los Angeles-based Reed’s Inc. featured its non-alcohol Stronger Ginger Brew, which contains 50 percent more ginger than its Extra Ginger Beer, and its new Culture Club Kombucha Coffee flavor.
The Republic of Tea, Novato, Calif., debuted its Sonoma Teas line of herbal teas made from fine wine grape skins sourced from Sonoma County, repurposing a byproduct of the wine industry, according to the company. The non-alcohol iced teas are free of caffeine and calories and are available in Sonoma Chardonnay, Sonoma Rosé and Sonoma Cabernet varietals. The company will add a Sonoma Mulled Zin Hot Tea varietal Sept. 1. It also offered tastes of its new Cinnamon Toast Black Tea, which it added to its HiCaf Teas line in January.
The Rogers Family Co., the Lincoln, Calif.-based parent company of The Organic Coffee Co., offered samples of its San Francisco Bay Kona Blend and Jamaican Blue Mountain Blend and highlighted its OneCup single-cup packaging, which is 97 percent biodegradable, the company says.
Louisville, Ky.-based Rooibee Red Tea Co. unveiled new branding for its Rooibee Red Tea line, which transitions the brand from glass to PET bottles to increase consumption occasions, the company says. The company also displayed new labels for its Rooibee Roo kids line as well as new flavors: Prickly Pear and Raspberry Ruckus.
Runa LLC, Brooklyn, N.Y., offered samples of its three newest SKUs: Raspberry, Sweet Peach and Half & Half. It also offered samples of its new Orange Passion energy drink.
San Clemente, Calif.-based Sambazon offered samples of its new Sambazon 100 line, which features Acai Berry, Pineapple + Coconut + Acai Berry, and Strawberry + Lemon + Acai Berry varieties. The 100 percent juices feature the health benefits of 100 acai berries, antioxidants, and omegas 3, 6 and 9 and feature 100 calories or less in each bottle. The company also offered tastes of its smoothies and Amazon Energy drinks.
The Coca-Cola Co.’s Simply juice brand featured its new Fruit Punch, Tropical and Mixed Berry products, which launched in December 2014.
Sipp Eco Beverage Co. Inc., Philadelphia, featured its sparkling organic sodas, which are available in Mojo Berry, Summer Pear, Ginger Blossom and Lemon Flower varieties, and noted that it is working on some new flavors that will be released in the next few months.
Sneakz LLC, Denver, offered tastes of its New Sneakz Organic Vanilla Milkshake and reformulated Chocolate Milkshake. Sneakz Organic Milkshakes contain USDA Organic ingredients as well as a full serving of vegetables in every 8-ounce carton.
SoBe Elixirs & Teas, a brand of PepsiCo Inc., highlighted its Elixirs line.
So Delicious Dairy Free, a Eugene, Ore.-based brand of The WhiteWave Foods Co., highlighted its new Unsweetened Vanilla variety in its Cashew Milk line.
Splash Beverage Group, Ft. Lauderdale, Fla., highlighted Bruce Tea RTD teas, KonaRed Hawaiian coffeeberry superfruit juice, Salt all-natural flavored tequilas and Tapout performance drinks in an effort to generate awareness for each of them.
Stash Tea Co., Portland, Ore., displayed its new Power Breakfast, caffeine-free Super Mint, caffeine-free Sunny Orange Ginger, and Organic Gold Cup Chai teas as well as its Lemon Rooibos Iced Herbal Tea Powder.
Steaz, a brand of Doylestown, Pa.-basedThe Healthy Beverage Co.,hosted the New York Jets’ newly added Cornerback Darrelle Revis, the brand’s first ambassador, at its booth. Revis discussed how the iced green tea’s health benefits help him rejuvenate and refresh and noted that athletes should align themselves with healthy brands like Steaz. The brand also highlighted its new Lightly Sweetened Grapefruit Honey, Unsweetened Passion Fruit, Unsweetened Dragon Fruit and Zero Calorie Goji Blackberry flavors, which launched in March exclusively in Whole Foods Market stores. The flavors will roll out into other retailers after a 60-day period.
Suja Life LLC, San Diego, introduced new Water-Lemon Red Cabbage, Water-Cucumber Pineapple, and Green Leaf-Red Leaf Romaine-Escarole flavors as well as its reformulated Water Strawberry flavor to its Suja Classic line of fruit juice drinks. Under its Suja Essentials line of vegetable and fruit juices, juice drinks and smoothies, the brand highlighted its four newest flavors: Organic Carrot Crush, Organic Honestly Orange, Organic Cucumber Chill, and Organic Über Greens. It also announced that it will be offering 49-ounce multi-serve bottles of its Suja Essentials line this month.
Third Street Inc., Louisville, Colo., highlighted its new Lemongrass Green Tea and Half & Half Green Tea beverages as well as its new Chai Nog under its Festivus Chai line, which all currently are exclusive to Whole Foods Market retailers. The company also discussed how it is rebranding it Chai live to revert to glass bottles and include balloon imagery on the label to represent travel and exploring to find new flavors and spices.
Titan Tea, a brand of New York-based Chill Brands LLC, offered samples of its RTD tea, which is cold-brewed for 12 hours and contains electrolytes, antioxidants and caffeine for functional benefits.
‘Tude, a brand of Santa Fe, N.M.-based Fresh Matters LLC, offered taste of its Non-GMO Project Verified 100 percent apple juices and apple juice blends. The brand’s core lineup features 100 percent apple juices from different apple varietals, including Pacific Northwest, Fuji, Cripps Pink, Gala, Honeycrisp and Granny Smith apples, while the blends mix Granny Smith apples with other fruits and spices.
Twinings North America Inc., Clifton, N.J., highlighted its new K-Cup flavors: Pure Green, Chai and Breakfast Blend. It also highlighted its new 100% Organic line, which includes bagged teas, loose-leaf teas, and single-serve teas in K-Cups.
Cross River, N.Y.-based ULIVjava LLC’s Martha-Stewart-inspired ULIVjava brand highlighted three new Lean Iced Coffee with Almond Milk flavors — Salted Caramel, Madagascar Vanilla and Bali Malta — in the Hot Products pavilion.
Uncle Matt’s Organic, Clermont, Fla., introduced its Matcha Lemonade green tea and lemonade beverage, which is expected to launch in May or June of this year, and its new “With Living Probiotics” line, which features Reduced Calorie Orange Coconut and Organic Orange Turmeric varieties.
Syracuse, N.Y.-based Uvé offered tastes of its same-named zero-calorie and zero-sugar sparkling beverages, which feature African mango seed extract to boost the consumer’s metabolism, the company says.
The Veri Soda Co., San Francisco, attended the show to drive awareness of its organic and low-calorie carbonated soft drink brand, which launched in September 2013.
New York-based Vita Coco offered samples of its Vita Coco and Vita Coco Café coconut water beverages. It also featured its new Vita Coco Coconut Oil, which can be mixed into smoothies, among other food and cosmetic uses.
New York-based Voss of Norway ASA highlighted its redesigned packaging for its Voss Sparkling product. The new packaging features darker colors on the label and cap and the addition of the word “sparkling” on the cap to differentiate the product from its still bottled water.
The WhiteWave Foods Co.,Denver, offered samples of its new Horizon Super Squeeze smoothie pouches, which feature 100 calories, 5 grams of protein, and 20 percent of the recommended daily value of calcium in each pouch. The line is targeted toward children and features Strawberry Bash, Mixed Berry Burst and Orange Blast varieties. The company’s Silk brand launched its Silk Cashew milk in Unsweetened and Original varieties. It also plans to launch Vanilla and Chocolate varieties this month. It also featured its Silk Almond Creamers, announcing the expected launch of a Caramel variety as well as a 1-quart size for its Vanilla variety in September.
WTRMLN WTR, a brand of New York-based World Waters, offered tastes of its cold-pressed juiced watermelon beverages and highlighted its manufacturing procedure of pressing watermelon without the skin and mixing it with organic lemon.
Xing Beverage LLC, Denver, showcased its Xing Tea line of all-natural, premium RTD green teas in the Hot Products pavilion.
Yogi, Portland, Ore., highlighted its new Cranberry Spice Probiotic Balance tea. The new variety is certified as USDA Organic and supports digestive health, the company says. It also noted its Raspberry Ginger Digestive Vitality tea, which supports digestive health and energy, it says.
Zevia, Culver City, Calif., highlighted the mixology potential of its zero-calorie carbonated soft drinks with Happy Hour cocktails featuring its Sparkling Apple, Ginger Root Beer, and Tonic Water products. Zevia’s Tonic Water is a new addition to the company’s portfolio and now is available nationwide. In addition, the company announced that its Celebrations Sparkling Apple and Celebrations Sparkling Pear products will be available nationwide this holiday season.
Yakult U.S.A. Inc., Fountain Valley, Calif., announced that it began production of its probiotic drinks in its U.S. facility in March.
Zico, a brand of The Coca-Cola Co., debuted its Zico Premium Watermelon Raspberry Flavored Coconut Water, which blends 100 percent coconut water with natural watermelon and raspberry flavors. It also offered samples of its reformulated Pineapple variety.
Zola, San Francisco, highlighted its Espresso and Lemonade varieties of natural coconut water. The Espresso variety blends coconut water with a kick of caffeine while Lemonade blends the coconut water with lemonade to create a lower-calorie, lower-sugar and more-thirst-quenching lemonade drink, the company says.