Some companies planning to attend Natural Products Expo West, which will take place March 4-6 at the Anaheim Convention Center in Anaheim, Calif., are canceling their plans to attend one of North America’s largest tradeshow amidst fears of the coronavirus (COVID-19).

Recognizing that it is a personal decision whether or not to exhibit or attend the tradeshow, and that many food and beverage companies launch their products and increase sales as a result of tradeshow exposure, Ramsey, N.J.-based Cascadia Managing Brands announced it is offering one free month of consulting services to non-alcohol beverage companies and snack companies that might not have been gotten the full exposure they would have liked, it says.

Therefore, Cascadia is offering their services to help these brands fine-tune their approach and put them in a better position to “bounce back from the show and sell more of their product,” the company said in a statement.

Cascadia Managing Brands has more than 60 years of experience in the food and beverage industry with such brands as evian, Hint, Steaz, Odwalla and Naked Juice, which on the snack-food side they helped introduce and distribute Pirate’s Booty, Dirty Potato Chips, Lindt Chocolate, Old El Paso, Annie’s Salad Dressing, and more.

“There have been times in our career, well before we became successful, where people helped us and have coached us and this is our time to give something back to the industry,” it said.

Non-alcohol beverage companies or snack brands who are exhibiting at Expo West who would like Cascadia’s free consulting for 30 days can send an email to