Tuscan winery Ruffino is putting its secondary packaging to work in its upcoming Ruffino Modus Luminaria gift box. The limited-edition holiday gift box for the winery’s Modus wine includes a sapphire-colored varnished wood box for a base with a brushed gold metal sleeve depicting elaborate Florentine designs. These elements, designed by Milan design school Poli.design, showcase the wine’s modern take on traditional Tuscan winemaking, the company says. After the wine is removed from the box, consumers can replace it with candles and place the metal sleeve over the wood box to create a decorative lantern, it adds. The Ruffino Modus Luminaria gift box will be available for purchase in November for $89 on reservebar.com.
New Ruffino gift box doubles as decorative lantern
Secondary package includes wood box, brushed gold metal sleeve with Florentine designs
October 16, 2014