Champagne Telmont announced that this holiday season it will continue its In the Name of Mother Nature initiative, in which it promotes “the bottle, and nothing but the bottle.” As we head into the holiday season, where gift packaging starts to ramp up to the extreme, Telmont is doubling down on their mission toward a more sustainable future and calling for an end to all gift packaging. This season, it is calling its award-winning Réserve Brut the No Gift Box Unlimited Edition, solidifying that the best packaging is no packaging. Telmont ceased using gift boxes in June 2021, it says. “In the Name of Mother Nature” spans beyond gift packaging, including converting vines to organic agriculture, foregoing all air freight, reducing the weight of bottles and much more, it adds.