Pearl Lime Basil, Strawberry Basil, and Vanilla Bean vodkas
Luxco Inc. released three new Pearl Vodka flavors and new packaging. Just in time for summer, the brand introduced three new flavors – Lime Basil, Strawberry Basil and Vanilla Bean – made with natural flavors. Strawberry Basil is a mix of red, ripe juicy strawberries with a subtle touch of garden-fresh basil, the company says. The brand also redesigned it package to include a new beveled glass inset bottle, a redesigned label, an embossed metal closure as well as a new neck label, which more prominently features the flavor of the product, the company says. It is available in select markets for a suggested retail price of $12.99 for a 750-ml bottle.
Luxco Inc., St. Louis, Mo.
Distribution: Select markets