Luxco Inc. released three new Pearl Vodka flavors and new packaging. Just in time for summer, the brand introduced three new flavors – Lime Basil, Strawberry Basil and Vanilla Bean – made with natural flavors. Strawberry Basil is a mix of red, ripe juicy strawberries with a subtle touch of garden-fresh basil, the company says. The brand also redesigned it package to include a new beveled glass inset bottle, a redesigned label, an embossed metal closure as well as a new neck label, which more prominently features the flavor of the product, the company says. It is available in select markets for a suggested retail price of $12.99 for a 750-ml bottle.
Luxco Inc., St. Louis, Mo.
Distribution: Select markets