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Home » spirits

Articles Tagged with ''spirits''

Pronghorn_TIME.png

Pronghorn celebrates Black History Month in collaboration with TIME

Partnership to honor Issa Rae, Angelica Ross, Aurora James and more
February 21, 2024

In honor of Black History Month, Pronghorn Co., New York, introduced the #AllBlackBar platform to amplify Black-owned spirits brands to consumers and the culture.


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Absinthia_Bleue.png

Absinthia Absinthe Bleue

February 5, 2024

Absinthia’s Bottled Spirits introduced Absinthia Absinthe Bleue, a spirit that redefines Absinthe sophistication, it says.


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Doritos, Empirical launch ‘Nacho Cheese Spirit’

Limited-release brings nacho cheese flavor to the spirit aisle
Staff Beverage Industry
December 12, 2023

Doritos, a brand of Purchase, N.Y.-based PepsiCo, unveiled its collaboration with global flavor innovator Empirical, Copenhagen, Denmark, with the launch of Empirical x Doritos Nacho Cheese Spirit. 


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tequila brand ad spends
Between Drinks

Alcohol brands acting more cautious with ad spends

Data shows tequila brand ad spends up the most in past year
Sabetta-Lauren.jpg
Lauren Sabetta
May 17, 2023

In a post pandemic world, data shows that alcohol companies are being more cautious with advertising budgets and exploring other forms of marketing or advertising to reach their target audience.


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Nowadays_CannabisSpirit.png

Nowadays cannabis-infused spirits

April 24, 2023

Nowadays announced the launch of its first nationally available cannabis-infused spirit.


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DISCUS_IWA_900.jpg

Report shows increases for Irish whiskey sales

Irish whiskey among top-performing spirits category in U.S.
March 17, 2023

With a smooth and delicate flavor thanks to a three-time distillation process, it has become “a favorite among consumers who are looking for a whiskey that is complex, yet approachable.”


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DistilledSpiritsCouncil_Logo_900.jpg

Report finds significant market growth in spirits-based ready-to-drink segment

Poll data identifies consumer preferences driving RTD market
September 16, 2022

The Spirits Council of the United States (DISCUS), Washington, D.C., issued its research report analyzing the rapid growth of spirits-based ready-to-drink (RTD) cocktails and consumer RTD preferences.


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RanchoLaGloria_Tequila.png

Rancho La Gloria expands into the spirits category with premium ‘Infused Tequilas’

Ready-to-Drink cocktail brand introduces infused tequilas crafted from 100% Blue Weber Agave
August 12, 2022

Rancho La Gloria, a brand of MPL NV Brands, Sausalito, Calif., announced its expansion into the spirits category with the launch of premium Infused Tequilas.


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Premium sparkling wines, Champagnes make the “nice” list

Sparkling wine to grow at 7% CAGR through 2031
Barbara Harfmann
November 11, 2021
As winter arrives and the holiday spirit is in the air, consumers are returning to bars and restaurants seeking premium sparkling wines, Champagne and cocktails.
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Monaco Classic Mai Tai

Seltzer centric spirits look to unseat hard seltzers

With growth up 184%, spirits seltzers ‘shake things up’
Barbara Harfmann
August 24, 2021
Ready-to-drink seltzer centric spirits, generally made from a vodka or tequila base, and RTD premixed cocktails are exploding in size and innovation, as consumers seek convenient, on-the-go options.
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