With the wine and spirits industries continuing to showcase positive numbers, those in the industry maintain a positive outlook for the categories. The Distilled Spirits Council of the United States (DISCUS), Washington, D.C., released its 2010 Industry Review report in January that stated that spirits revenue was up 2.3 percent to $19.1 billion. The super-premium spirits category grew 10.9 percent in 2010 compared to a soft 2009, it says. The council also states that spirits gained just less than half a percent rising to 33.3 percent of the beverage alcohol market.
Spirits company boosted by category trends, new products. Last year, Beam Global Spirits and Wine Inc., Deerfield, Ill., set out to become the world’s fastest growing spirits company, says Bill Newlands, president of North America for the Fortune Brands-owned company. Find out how they set out to achieve this goal.