Lucky Dog Vodka Inc., Nantucket, Mass., teamed with Saxco International Inc. to develop the packaging for new Lucky Dog Vodka. Saxco sourced and supplied a super flint 750-ml. bottle with rounded shoulders, medium neck and thick flat bottom from Piramal Glass. It then tapped Innovative Labeling Solutions to create the front and back blue and red pressure-sensitive labels for the bottles. Signature Label was brought into the mix to apply the labels and to repackage the 12-pack shipping cartons into six-packs. International Paper produced the white shipping cartons imprinted with decorative red and blue graphics, as well as the six-bottle corrugated separations. The bottle was finished with a synthetic cork from Gultig, a Saxco supplier in Germany. The cork was over-fitted with a perforated dark blue PVC sleeve embossed with a red dog paw on top and a screened dark blue paw on the side with red LDV lettering imprinted underneath. Saxco called upon Maverick to fulfill that portion of the project.
December 13, 2011