Ready-to-Drink cocktail brand introduces infused tequilas crafted from 100% Blue Weber Agave
August 12, 2022
Rancho La Gloria, a brand of MPL NV Brands, Sausalito, Calif., announced its expansion into the spirits category with the launch of premium Infused Tequilas.
As winter arrives and the holiday spirit is in the air, consumers are returning to bars and restaurants seeking premium sparkling wines, Champagne and cocktails.
Ready-to-drink seltzer centric spirits, generally made from a vodka or tequila base, and RTD premixed cocktails are exploding in size and innovation, as consumers seek convenient, on-the-go options.
In the midst of the launch of several new products, Tequila Cazadores offers an immersion experience highlighting the brand’s history, sustainability practices and the standards that go into its premium status.
The temporary shuttering and reduced capacity of many on-premise outlets has resulted in spirit sales shifting to off-premise, helping U.S. spirit sales to increase 27 percent, totaling $10.1 billion for the 52 weeks ending Feb. 21.
Optimist Drinks released a collection of distilled botanical spirits made without alcohol, sugar, sodium, carbohydrates, calories, additives and preservatives.
Laws Whiskey House announced the launch of its limited-edition Experiential Series Ruby Port Finished Bourbon, adding another expression of Laws’ classic Four Grain Straight Bourbon finished in ruby port casks, it says.