The spirited campaign and sweepstakes are designed to engaged consumers 21 and older and raise awareness about the premium quality of Cutwater’s cocktails, it states.
The Distilled Spirits Council of the United States (DISCUS), Washington, D.C., has shared the findings of a recent report, titled American Spirits Exports Report.
Compared with recent years, the spirits category experienced a deceleration of growth. Despite this, the market continues to thrive, due to evolving consumer preferences and innovations.
The American Craft Spirits Association (ACSA), along with SOVOS ShipCompliant, a beverage alcohol compliance company, released a 2024 consumer data report, highlighting consumers’ desire for buying craft spirits legally through DTC shipping.
Honey has a rich history in beverage alcohol whether it’s with the creation of meads — a honey wine — or its addition to whiskey. Now the ingredient is finding itself in more spirits categories as brands look to differentiate.