Fastest-growing brands and categories re-shape spirits industry
June 4, 2015
Three of the top five fastest-growing spirits brands are vodkas, but whiskey is the category with the most momentum, according to the 2015 SpiritsTAB Report from Chicago-based Technomic Inc.
Rebranding Positions Sauza Tequila for global expansion in Asia, Europe, South America
May 13, 2015
Sauza Tequila, a brand of Casa Sauza, Deerfield, Ill., will debut a new, premium look next month. The refreshed brand identity highlights the Sauza family heritage, quality and craftsmanship behind the spirit and elevates its visibility and presence internationally, the company says. The largest rebrand in Sauza history will roll out globally, driving the brand’s continued long-term growth in existing North American markets, as well as expansion efforts in new, emerging tequila markets including Japan, Brazil, Russia and the brand’s first foray into China, it says.
Bōnfun Spirits LLC launched a line of handcrafted blends of premium cognac and young wine, aged together for five years in 100-year-old Limousin oak barrels.