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Home » spirits

Articles Tagged with ''spirits''

Sauza Tequila undergoes rebranding, new premium packaging

Rebranding Positions Sauza Tequila for global expansion in Asia, Europe, South America
May 13, 2015

Sauza Tequila, a brand of Casa Sauza, Deerfield, Ill., will debut a new, premium look next month. The refreshed brand identity highlights the Sauza family heritage, quality and craftsmanship behind the spirit and elevates its visibility and presence internationally, the company says. The largest rebrand in Sauza history will roll out globally, driving the brand’s continued long-term growth in existing North American markets, as well as expansion efforts in new, emerging tequila markets including Japan, Brazil, Russia and the brand’s first foray into China, it says.


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Diageo announces 10th Annual Golden Bar Award winners

Event honors beer, wine and spirits distributors
September 27, 2013

Diageo North America, Norwalk, Conn., named the winners of its 10th Annual Golden Bar Awards.


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Bōnfun

April 23, 2013

Bōnfun Spirits LLC launched a line of handcrafted blends of premium cognac and young wine, aged together for five years in 100-year-old Limousin oak barrels.


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Flavorful options for spirits

jessica Jacobsen
Jessica Jacobsen
November 15, 2012

 No matter what your beverage of choice is, consumers are at no loss for options.


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Adult Strawberry Milk

September 5, 2012

Adult Beverage Co., part of Deutsch Family Wine & Spirits, added Adult Strawberry Milk to its pour-and-serve portfolio.


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2012 State of the Industry: Wine and Spirits

July 18, 2012

 Innovative flavors and sweet wine varietals help to continue the growth of wine and spirits. 


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Jack Daniel's drinking school

April 16, 2012
Brown-Forman Corp.’s Jack Daniel’s brand opened an online drinking school to educate consumers about responsible consumption.
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Luxe packaging

December 13, 2011
Cosfibel and Diageo Reserve created the Johnnie Walker Blue Label collection for bars and Duty Free markets
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Packaging expertise

December 13, 2011
Lucky Dog Vodka Inc., Nantucket, Mass., teamed with Saxco International Inc. to develop the packaging for new Lucky Dog Vodka.
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Marketing: New Belgium, Corona and Nestle Waters roll-out new promotions

September 12, 2011
Read about marketing campaigns that are new this month.
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2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

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Gen Z Unpoured: The Big Beverage Shifts Coming in 2026+

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