2023 was a banner year for American spirits exports, with total U.S. spirits and American whiskeys topping new records following the lifting of retaliatory tariffs on American whiskeys, according to an American Spirits Export Report released by the Distilled Spirits Council of the United States, Washington, D.C.
Partnership to honor Issa Rae, Angelica Ross, Aurora James and more
February 21, 2024
In honor of Black History Month, Pronghorn Co., New York, introduced the #AllBlackBar platform to amplify Black-owned spirits brands to consumers and the culture.
Doritos, a brand of Purchase, N.Y.-based PepsiCo, unveiled its collaboration with global flavor innovator Empirical, Copenhagen, Denmark, with the launch of Empirical x Doritos Nacho Cheese Spirit.
In a post pandemic world, data shows that alcohol companies are being more cautious with advertising budgets and exploring other forms of marketing or advertising to reach their target audience.
Irish whiskey among top-performing spirits category in U.S.
March 17, 2023
With a smooth and delicate flavor thanks to a three-time distillation process, it has become “a favorite among consumers who are looking for a whiskey that is complex, yet approachable.”
Poll data identifies consumer preferences driving RTD market
September 16, 2022
The Spirits Council of the United States (DISCUS), Washington, D.C., issued its research report analyzing the rapid growth of spirits-based ready-to-drink (RTD) cocktails and consumer RTD preferences.
Ready-to-Drink cocktail brand introduces infused tequilas crafted from 100% Blue Weber Agave
August 12, 2022
Rancho La Gloria, a brand of MPL NV Brands, Sausalito, Calif., announced its expansion into the spirits category with the launch of premium Infused Tequilas.