Staff Beverage Industry

CELSIUS, a brand of Celsius Holdings, Boca Raton, Fla. released its first flavor launch of 2025: Sparkling Strawberry Passionfruit.

Coinciding with Paramount Pictures’ “Sonic the Hedgehog 3” film, Jones Soda released a limited-edition line of sodas with labels featuring Sonic, Knuckles, Tails and their adversary Shadow.

Silk partnered with reality TV icon and queen of deception, Phaedra Parks to host Cereal Liar: Breakfast’s Ultimate Taste Test, the first-ever Silk and cereal pop-up in New York City. 

TÖST Beverages is kicking off the new year with the debut of its signature sparkling beverages in convenient, ready-to-enjoy 250-ml cans. 

AriZona Beverage Co., Woodbury, N.Y., is kicking off the new year with a variety of bold and refreshing new product launches, bringing innovative flavors and premium beverage experiences to the marketplace, it notes. 

Los Angeles-based Odwalla is making waves in 2025 with the launch of an exciting and fresh new line of juices and smoothies. Backed by Grupo Jumex, Mexico City, Odwalla aims to deliver an elevated beverage experience for health-conscious consumers across the United States.

As a nod to Sabrina Carpenter’s song “Espresso,” which dominated the charts last year, Dunkin’ and Carpenter unveiled a new beverage: Sabrina Carpenter’s Brown Sugar Shakin’ Espresso. To celebrate, Dunkin’ also released an ad campaign titled Shake That Ess’.

Red Bull Energy Drink, a brand of Santa Monica, Calif.-based Red Bull North America, kicked off 2025 by unveiling the all-new Red Bull Zero in the United States. Featuring monk fruit extract, other sweeteners and zero sugar, this is the latest addition to the Red Bull lineup.

Just in time for Dry January, pop icon Kylie Minogue takes center stage once again with the launch of Kylie Minogue 0% Sparkling White Wine Alternative.