Jessica Jacobsen

Deschutes Brewery celebrates 30th anniversary

Craft brewer announces canned packaging format for 3 brews

March 29, 2018

Beginning as a small brewpub in 1988, Deschutes Brewery saw its demand proliferate as the craft brewer opened its first brewing production facility near the Deschutes River in 1993.

Readers name their favorite new beverage of February

The Walking Dead Wine wins with more than one-third of vote

Jessica Jacobsen

March 20, 2018

AMC’s popular TV show “The Walking Dead” has been captivating viewers for eight seasons now. But now when family and friends gather for viewing parties, they also can imbibe with The Walking Dead Wine collection.

Alcohol migration trends sparks innovation for HEINEKEN USA

Strongbow Rose Apple is driest hard cider in portfolio

Jessica Jacobsen

March 19, 2018

Alcohol migration trends have impacted the U.S. beer market. However, beer manufacturers are combating this trend through innovative new product releases.

NACS releases data from pilot tests related to beverages

Beverage Industry State of the Industry webinar date set

Jessica Jacobsen

March 16, 2018

Recently, the National Association of Convenience Stores (NACS) announced two new pilot tests that focused on the messaging of beverage attributes in order to increase sales.

Two Hats is a new line of light beers brewed with a hint of natural flavor - Beverage Industry

2018 Beer Report: Beer market looking to stem alcohol migration trends

Flavor offerings could benefit domestic beer sales

Jessica Jacobsen

March 8, 2018

Migration trends across the alcohol beverage market have challenged the beer category, which has seen increasing market share competition from the wine and spirits categories.

2018 Beer Report: Mexican beers continue to fuel import market

Investments help further import beer market

Jessica Jacobsen

March 8, 2018

The imported beer market has experienced volume and dollar sales growth during the past few years.

Eazy Teazy was designed to appeal to craft beer consumers’ desire for easier-drinking, sessionable craft beers. (Image courtesy of Lakefront Brewery) - Beverage Industry

2018 Beer Report: Session beers offer more opportunities for craft beer

Small, hyper-local brewers continue to perform well for segment

Jessica Jacobsen

March 8, 2018

Craft brewers are turning to new product development to release more sessionable and flavorful brews.

Bold Rock Hard Cider - Beverage Industry

2018 Beer Report: Education, awareness vital to future of hard cider market

Regional, craft like brands positive for the alcohol segment

Jessica Jacobsen

March 8, 2018

Craft cider-makers have proven to be a bright spot for the segment, but have been unable to make up for the declines of national brands, experts note.

Hard seltzer brands have been the latest trend permeating the flavored malt beverage segment. (Image courtesy of SpikedSeltzer/Anheuser-Busch) - Beverage Industry

2018 Beer Report: Hard seltzers latest rotation sweeping the FMB market

Segment sees positives from throwback brands

Jessica Jacobsen

March 8, 2018

Currently, hard seltzer brands have garnered much of the attention with new entrants in the market while established brands have expanded their presence.

Readers name their favorite new beverage of January

New Trimino flavors receive approximately one-quarter of vote

Jessica Jacobsen

February 20, 2018

With the first Readers’ Choice: New Product of the Month in the books for 2018, it looks as though readers of Beverage Industry still have health and wellness on their minds. For the January poll, the Top 3 vote-getters tap into healthy hydration trends.

Articles by Jessica Jacobsen

Deschutes Brewery celebrates 30th anniversary

Readers name their favorite new beverage of February

Alcohol migration trends sparks innovation for HEINEKEN USA

NACS releases data from pilot tests related to beverages

2018 Beer Report: Beer market looking to stem alcohol migration trends

2018 Beer Report: Mexican beers continue to fuel import market

2018 Beer Report: Session beers offer more opportunities for craft beer

2018 Beer Report: Education, awareness vital to future of hard cider market

2018 Beer Report: Hard seltzers latest rotation sweeping the FMB market

Readers name their favorite new beverage of January

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