Articles by Jessica Jacobsen

Heritage brands are finding more ways to ensure consumers who are looking for something new and exciting will find favor with storied brands through new product innovation. In the recent Readers’ Choice: New Product of the Month poll for October, we saw that the readers of Beverage Industry feel the same way.

New age beverages are generating their fair share of attention in the U.S. market. In Beverage Industry’s Readers’ Choice: New Product of the Month poll for September, that trend continued.

In Beverage Industry’s New Product Outlook survey published in the January issue, the Top 3 latest trends that respondents listed were natural, healthy and organic, aligning with the clean-label trends permeating the market. However, the No. 4 latest trend was energy boosting, suggesting that a merging of these trends could likely occur.