Articles by Jessica Jacobsen

When it comes to consumer penetration, carbonated soft drinks (CSDs) still are a behemoth within the U.S. beverage market.

For mature beverage categories, producing year-over-year growth can be a challenge. For the U.S. wine and spirits markets, sales growth has allowed these categories to increase not only its own yearly comparisons, but also gain market share from other beverage alcohol categories.

Although the beer market maintains its dominance, Nielsen notes that the category benefitted more from pricing strategies than consumption trends.

As one of the category leaders within the coconut water market, ZICO has seen the evolution of the market and its consumer base.

Through new facility development, some beverage operators are dedicating their capital expenditure budget to the construction of new plants and offices.

Many newly developed beverages in today’s market have realized the benefits of hybrid formulations.

Within the craft beer market, seasonal brews and IPAs have shared the limelight. But lately, consumers and analysts are seeing another beer style take the spotlight: session IPAs.

Beverage companies and foodservice outlets are employing digital marketing efforts, expanding clean-label offerings and sourcing locally to reach the millennial generation.