Articles by Jessica Jacobsen

Over the last decade as consumers have continued to move away from carbonated soft drinks, they often migrate to a healthier alternative like tea. A lot of this growth early on was a rising tide that helped all brands.

An amalgamation of carbonated water and real squeezed fruit, Spindrift sparkling waters have carved out their own niche in the broader packaged water market.

Helping to guide the legacy company through this latest evolution is James Quincey, The Coca-Cola Co.’s president and chief executive officer (CEO).

Whether it’s SKU proliferation, evolving drink habits or packaging solutions, beverage manufacturers are tasked with keeping up with the latest trends and solutions for today’s operations, experts note.

More American consumers are embracing a flexitarian lifestyle where they don’t fully commit to vegan and vegetarian consumption habits, but incorporate them to live a balanced lifestyle.

In today’s competitive beverage market, the packaging has become just as vital as the product inside the package.

As a staple in product development, vanilla has shown that no matter what the latest fad is, you can’t beat the classics.