Articles by Jessica Jacobsen

Research surrounding cherry ingredients show the benefits the fruit can have in beverage development.

Consumers’ acceptance of purchasing consumer packaged goods (CPGs) from a variety of retail outlets as well as their desire for more choice is not just impacting retailers but the entire distribution network as it looks to accommodate a much more diverse shopping universe.

Sierra Nevada Brewing Co., Chico, Calif., has not only given of itself but has created an opportunity for other members to help those who were and continue to be impacted by this wildfire.

For a company like HEINEKEN USA, White Plains, N.Y., the global brewer benefits from the support of a large-scale parent company yet still operates with the flexibility of an emerging brand.

As craft beer has shown itself to be measurable force in the beer market, more craft brewers are exploring varying beer styles to appeal to broader consumer base. Now, sour beer and more sessionable offerings like lagers are populating craft brewers portfolios.

As beverage alcohol manufacturers seek out ways to provide a low-calorie solution, it seems as though the latest craze to hit the flavored malt beverage (FMB) segment is fulfilling that need state. “Hard seltzers are raising the bar around perceived health and wellness and attracting much of the dollars spent in the space,” says Brian Sudano, managing partner for Beverage Marketing Corporation (BMC).

In recent years, the imported beer market has outpaced the overall beer market in dollar and case sales. Based on recent insights, the segment’s performance continued throughout 2018 and experts forecast a positive impact on the market in 2019. That growth has been coming from established Mexican beer brands, experts note.

Given the volume growth of packaged water, beverage manufacturers have taken notice of how consumers are reaching for hydration beverages over sweeter options, prompting them to rethink their own portfolios. This shifting sentiment caught the attention of Cott Corporation, thereby paving the way for the beverage manufacturer to create a new identity for itself.