Articles by Jessica Jacobsen

Today’s consumers are blessed with an ever-growing choice of beverage solutions. As these beverage options proliferate, so do the packaging options. Among the options, shrink and stretch labeling materials are “stretching” the creativity brand owners can utilize for packaging.

Although a staple within the North American beverage market, the juice and juice drinks category has been challenged as other beverage categories have emerged as go-to options for consumers in terms of hydration and refreshment.

The new year is a time when many look to start anew. But Blossom Water LLC couldn’t wait that long, and that eagerness has paid dividends for the Westwood, Mass.-based company when it announced in mid-2018 that it was rolling out a reformulated version of its fruit- and flower-infused spring water.

Advancements in this technology are resulting in fresher, better quality beverage trials.

Over the last decade as consumers have continued to move away from carbonated soft drinks, they often migrate to a healthier alternative like tea. A lot of this growth early on was a rising tide that helped all brands.

An amalgamation of carbonated water and real squeezed fruit, Spindrift sparkling waters have carved out their own niche in the broader packaged water market.