Articles by Jessica Jacobsen

Although influencer partnerships are becoming more commonplace for brand owners, some still question the effectiveness of this medium.

In an Insights published in September from Nielsen titled “How the Coffee Category Became a Hot Bed of Innovation for the U.S. Grocery Market,” the market research firm reports that dollar sales for ready-to-drink (RTD) coffee accounted for $3 billion for the 52 weeks ending July 27.

As bars and restaurants see a growing sect of consumers abstaining from alcohol beverages, operators are getting creative with their drink menus in order to encourage consumers to visit the establishment but for an alcohol-free evening.