Articles by Jessica Jacobsen

Diversification will be beer’s recipe for success.

As beer consumers expressed a growing desire for new styles and flavors, the imported beer segment was among the markets that benefited from this demand.

In the past two decades, craft beer has been the darling of the beverage industry as the domestic beer segment produced, at times, double-digit growth in sales and volume. As that performance has decelerated to single digits, analysts suggest this could be a sign that the market has reached a maturation point.

Compared with other segments in the beer market, hard cider remains niche.

For the U.S. beer market, one could instruct consumers to follow flavored malt beverages (FMBs) to see where the future of beer is heading.

With women accounting for more than 50 percent of the population, some beverage-makers have recognized the importance of developing products that speak to such a vast consumer base