Articles by Jessica Jacobsen

Across the globe, consumers are more engaged with consuming probiotics, according to a survey from Kerry ProActive Health’s division. Beverage-makers are taking an active role in helping fulfill this growing need state.

As consumers focus on their health, many are looking to reduce sugar intake. However, because they still desire the sweet profile, beverage-makers are turning to more natural, less processed sweeteners.

In the beverage market, the diverse need states of consumers is encouraging original equipment manufacturers (OEMs) within the labeling division to ensure that their machines are able to be just as flexible and versatile.

Sustainable packaging has become important to more consumers; however, a better understanding of recycling and materials will help connect shoppers with beverage brands adopting this packaging attribute.

As consumers have taken a greater interest in their immune system, beverage manufacturers are turning to staple ingredients like citrus to deliver the healthy halo that consumers desire.

In today’s beverage market, the energy drinks and shots category is leaving its mark as more consumers are relying on the product’s key attribute ― energy ― to get through the day.

When it came to shopping this past year, many consumers prioritized one-stop shopping and cost savings as they dealt with the complexities of the pandemic. These priorities aided the warehouse clubs and supercenters channel as more consumers stockpiled goods and dealt with reduced shopping options.

With the emergence of the pandemic, consumers turned to the juice category to support their immune systems. That has resulted in growth across many segments including refrigerated lemonades and aseptic juices.

The functional attributes of energy drinks have helped the category post growth despite the challenges of the pandemic. Although energy drinks recorded 12.6% growth for the 52 weeks ending May 16, energy shots contracted 3.4%.