Jessica Jacobsen

Packaging Materials

Shrink, stretch labels helps brands stand out from the crowd

Pandemic supply chain woes affect labeling materials market

January 24, 2022

The attributes that shrink and stretch labels can offer beverage-makers is helping brands grab consumer attention while still delivering on sustainability measures.

Ingredient Spotlight

Consumers seeking out exotic, domestic in the name of health

Application impacts how beverage-makers utilize tropical, domestic fruit profiles

Jessica Jacobsen

January 21, 2022

As consumers become more mindful of their food and beverage choices, experts note that domestic and exotic fruits are playing a vital role in this practice.

Beverage Beat

Social commerce benefiting large, small brands

Curated content reaches Gen Z, can support business growth

Jessica Jacobsen

January 14, 2022

Brands large and small have experienced the benefits of the rise in social commerce as consumers recognize the convenience of these purchase patterns.

Cover Feature

2022 Bottler of the Year: Pepsi-Cola Bottling Co. of McAlester

Family-owned distributor grows its carb, non-carb businesses

Jessica Jacobsen

January 3, 2022

Legacy takes on a deeper meaning for Charles Rogers, CEO of Pepsi-Cola Bottling Co. of McAlester, as the company looks to continue to grow its carbonated and non-carbonated businesses, a feat that not many bottlers can attest.

Ingredient Spotlight

Classic flavors remain in favor with consumers, new beverages

Vanilla, chocolate and strawberry help bridge gap for new flavor trends

Jessica Jacobsen

December 21, 2021

Classic flavors such as vanilla, chocolate and strawberry have enjoyed longevity throughout the beverage market even as new, exotic entrants look to challenge their status.

Category Focus

Juice manufacturers address consumer concerns with fortification

Calorie, sugar content challenges juice market

Jessica Jacobsen

December 20, 2021

As the juice and juice drinks category sees increasing competition from emerging beverage categories, beverage-makers, too, are looking to reimage this classic category.

Beverage Beat

Beverage-makers see potential of NFT marketplace

NFT transactions up triple digits, Brandessence Market Research data shows

Jessica Jacobsen

December 14, 2021

As we enter 2022, it looks as though more business operations, including the beverage market, are “trying something new” with entries into the non-fungible token (NFT) market.

Functional beverages see demand increase throughout pandemic

Hydration, immune support claims resonate with consumers

Jessica Jacobsen

December 1, 2021

In the beverage market, functionality has become the figurative propulsion system driving new product development. Product claims such as hydration, immune support and digestive health are just some of the functions influencing new beverages.

The Best Beverage Packages of 2021

Honorees highlight trends in seasonality, sensory and sustainability

Jessica Jacobsen

November 22, 2021

Beverage-makers are taking that proactive approach with their packaging to engage with consumers. With Beverage Industry’s annual Best Packages of Year feature, the editors have selected a collection of packaging releases that address the demands and needs of today’s consumers.

Up Close With

Rowdy Energy delivers better-for-you alternative to consumers

Green tea, L-theanine energy sources for brand

Jessica Jacobsen

November 16, 2021

When it comes to the energy that consumers need for their day-to-day lives, people are turning to energy drinks for this need state. Yet, more consumers in search of a natural alternative are turning to Rowdy Energy to power through the day.