Articles by Jessica Jacobsen

Although plastic bottles and containers are in high demand, for many beverage manufacturers the type of plastic they’re seeking is evolving as recycled PET is on the rise.

In the U.S. beverage market, consumers are seeing more of their favorite brands and companies partner to cross figurative lines by entering new categories through collaboration efforts.

One of the most harshly impacted industries in the early days of the pandemic, on-premise has shown its ability to pivot. Data suggests that the channel has recovered from its early pain points with analysts predicting growth for on-premise.

Improved taste profiles, coupled with health and wellness, help non-alcohol beer reach a deeper consumer market.

Analysts note that the craft beer market has rebounded following challenging years, but caution the segment still should be wary of competitive segments.

In the U.S. beer market, the competition remains fierce as beyond beer products has challenged traditional beer; however, niche markets like hard cider also have experienced the affects from new age beyond beer entrants.

SouthNorte Beer Co. is helping celebrate the flavors of Mexico with its Mexican-style lagers and now its new ready-to-drink cocktails.

For emerging categories like kombucha, the journey of becoming a mainstream beverage market like tea or coffee has gone through peaks and valleys, but the rising influence of health and wellness might be the push it needs to prevail.

With the growing influence of digital marketing, brand owners are at no loss of options when deciding how to spend their digital marketing budget. One opportunity for brand owners in today’s advanced digital marketing world is the platform Cameo, a video-sharing service in which people hire celebrities to create personalized videos.