Jessica Jacobsen

2022 Beer Report | Beer evolves in time of recovery

Domestic beer faces challenges from competing segments

February 16, 2022

For the U.S. beer market, the road to recovery is showcasing the determination of major players. For domestic brewers, competition from non-traditional segments prompts exploration.

Beverage Beat

Diversity, inclusion efforts expand to support women in beverage

Brewers Association, Females in Food Community make strides to advance DEI

Jessica Jacobsen

February 16, 2022

Organizations are stepping up to ensure that women have a more balanced representation throughout the beverage market thanks to programs like the Brewers Association’s DEI Mini-Grants Program and the Females in Food Community.

Cover Feature

Beverage supply chains, consumer trends continue to evolve as pandemic continues

eCommerce’s market share for beverage alcohol projected to grow through 2025

Jessica Jacobsen

February 1, 2022

Following two years of significant change, the term pivot has resonated throughout the beverage industry to signify how nimble manufacturers, suppliers and distributors can adjust during the COVID-19 pandemic.

Packaging Materials

Shrink, stretch labels helps brands stand out from the crowd

Pandemic supply chain woes affect labeling materials market

Jessica Jacobsen

January 24, 2022

The attributes that shrink and stretch labels can offer beverage-makers is helping brands grab consumer attention while still delivering on sustainability measures.

Ingredient Spotlight

Consumers seeking out exotic, domestic in the name of health

Application impacts how beverage-makers utilize tropical, domestic fruit profiles

Jessica Jacobsen

January 21, 2022

As consumers become more mindful of their food and beverage choices, experts note that domestic and exotic fruits are playing a vital role in this practice.

Beverage Beat

Social commerce benefiting large, small brands

Curated content reaches Gen Z, can support business growth

Jessica Jacobsen

January 14, 2022

Brands large and small have experienced the benefits of the rise in social commerce as consumers recognize the convenience of these purchase patterns.

Cover Feature

2022 Bottler of the Year: Pepsi-Cola Bottling Co. of McAlester

Family-owned distributor grows its carb, non-carb businesses

Jessica Jacobsen

January 3, 2022

Legacy takes on a deeper meaning for Charles Rogers, CEO of Pepsi-Cola Bottling Co. of McAlester, as the company looks to continue to grow its carbonated and non-carbonated businesses, a feat that not many bottlers can attest.

Ingredient Spotlight

Classic flavors remain in favor with consumers, new beverages

Vanilla, chocolate and strawberry help bridge gap for new flavor trends

Jessica Jacobsen

December 21, 2021

Classic flavors such as vanilla, chocolate and strawberry have enjoyed longevity throughout the beverage market even as new, exotic entrants look to challenge their status.

Category Focus

Juice manufacturers address consumer concerns with fortification

Calorie, sugar content challenges juice market

Jessica Jacobsen

December 20, 2021

As the juice and juice drinks category sees increasing competition from emerging beverage categories, beverage-makers, too, are looking to reimage this classic category.

Beverage Beat

Beverage-makers see potential of NFT marketplace

NFT transactions up triple digits, Brandessence Market Research data shows

Jessica Jacobsen

December 14, 2021

As we enter 2022, it looks as though more business operations, including the beverage market, are “trying something new” with entries into the non-fungible token (NFT) market.

Articles by Jessica Jacobsen

2022 Beer Report | Beer evolves in time of recovery

Diversity, inclusion efforts expand to support women in beverage

Beverage supply chains, consumer trends continue to evolve as pandemic continues

Shrink, stretch labels helps brands stand out from the crowd

Consumers seeking out exotic, domestic in the name of health

Social commerce benefiting large, small brands

2022 Bottler of the Year: Pepsi-Cola Bottling Co. of McAlester

Classic flavors remain in favor with consumers, new beverages

Juice manufacturers address consumer concerns with fortification

Beverage-makers see potential of NFT marketplace

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