The unofficial start to summer is underway and the readers of Beverage Industry have shown their appreciation for summer beverage offerings. In the Readers’ Choice: New Product of the Month poll for April, the readers selected MTN DEW Baja Blast as their favorite new product release.
With 23 percent of the vote, MTN DEW Baja Blast hit store shelves in late April for the first time in two years. Consumers can purchase Baja Blast in 20-ounce bottles, 12-packs of 12-ounce cans, as well as multi-pack sizes for a limited time, available throughout the summer.
Tied for second this month were Stars Like Our Rose, a 2017 vintage California Rosé, and Down to Earth, a line of ready-to-drink teas. Each received 15 percent of the vote, respectively.
There are never a shortage of new product releases, so be sure to check back June 6 for the launch of the next Readers’ Choice poll. Voting will end June 25 at 11:59 p.m. ET.
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