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Home » Topics » Channel Strategies

Channel Strategies
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Chipotle Tractor Beverage Co.

Chipotle launches organic beverages with Tractor Beverage

Portion of profits from beverages will support farmers
July 20, 2020

Chipotle Mexican Grill, Newport Beach, Calif., announced it will serve new non-GMO and certified organic lemonades, aguas frescas and tea from farmer-created Tractor Beverage Co. at participating locations.


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Coca-Cola Freestyle Contactless Technology

Coca-Cola Freestyle unveils contactless solution

No app, account needed to use mobile technology, company says
July 13, 2020

As the coronavirus pandemic continues to reshape the world around us and shift consumer behavior, The Coca-Cola Co., Atlanta, is rolling out a new pouring option to meet consumer needs with its latest Coca-Cola Freestyle technology innovation — contactless, mobile pouring from a smartphone.


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on-premise foodservice
Channel Strategies

Consumer-focused foodservice venues find ways to rebound

Perks, experience will be key to recovering from slow-downs
Sarah Graybill
Sarah Graybill
June 23, 2020
As businesses reopen, digital engagement with consumers will be more important than ever before for keeping restaurants top-of-mind and personalized, experts note.
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Last-Drop-Stella-Rosa-Naturally.jpg
The Last Drop

Stella Rosa launches “Real Taste Comes Naturally”

Campaign highlights authenticity, real fruit flavor
June 5, 2020
The Riboli family of San Antonio Winery recently released its semi-sparkling wines in two new flavors: Stella Rosa Pineapple and Stella Rosa Watermelon.
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COTI by Crane touchscreen interface
Channel Strategies

No-touch cashless systems offer convenience, speed and security

Beverages account for 34 percent of vending machine revenue in 2020
Barbara Harfmann
May 27, 2020
The vending machine industry continues to evolve. The use of no-touch cashless systems has provided greater convenience, speed and security for customers and operators, particularly important in the wake of COVID-19. Soft drinks generate the most sales, followed by non-carbonated products like bottled waters, teas and energy drinks.
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Lonespirits Rider Subscription Box

Lonerider Spirits releases monthly subscription box

Direct-to-consumer offering focuses on bourbon cocktails
May 25, 2020

Lonerider Spirits, Holly Springs, N.C., launched a monthly subscription box named the “Bundled Bourbon Box” that focuses exclusively on cocktails made with bourbon.


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Dunkin Paper Cups

Dunkin’ completes global transition to paper cups

Foodservice chain shares progress on key sustainability initiatives
May 12, 2020

As Canton, Mass.-based Dunkin’ continues to navigate the COVID-19 health crisis, the brand has simultaneously continued to advance key sustainability initiatives to responsibly serve both people and the planet. Dunkin’ announced that 100 percent of its restaurants globally have transitioned from polystyrene foam cups to paper cups, meeting the timetable established by the brand two years ago.


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PantryShop.com Hydration Packaging

PepsiCo launches direct-to-consumer food, beverage platform

Food, beverage brands available at PantryShop.com and Snacks.com
May 11, 2020

As consumers increasingly turn online for their food and beverage needs during the COVID-19 pandemic, PepsiCo Inc., Purchase, N.Y., announced the launch of PantryShop.com and Snacks.com, two direct-to-consumer websites where shoppers can order an assortment of PepsiCo's food and beverage brands.


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Drizly alcohol-delivery app
Special Report

Beverage market, retailers adjust to handle coronavirus

Associations, retailers work to protect their essential workers
jessica Jacobsen
Jessica Jacobsen
April 23, 2020
As consumers altered their buying patterns during this pandemic, distributors, manufacturers and retailers have stepped up their efforts to keep those essential needs fulfilled.
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The Trion ZipTrack
Channel Strategies

Convenience will be vital for omnichannel shoppers

Merchandising solutions will help streamline convenience strategies
jessica Jacobsen
Jessica Jacobsen
April 23, 2020
American shoppers are undergoing their own migration by embracing an amalgamated approach of in-person and digital shopping. Because of omnichannel trends, in-store merchandising strategies will need to prioritize speed, convenience and the ability to accommodate evolving shopping trends. Flexible merchandising solutions are fulfilling that need.
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