Leuven, Belgium-based AB InBev, through its Global Innovation and Technology Center (GITEC), is introducing PureDraught, a one-way, polymer keg system that keeps beer fresher up to four times longer than a traditional steel keg and reduces the carbon footprint of shipping beer — all while offering more versatility and variety for bar and restaurant owners, it says.

PepsiCo Inc., Purchase, N.Y., announced the launch of PepsiCo Foodservice Digital Lab, a first-of-its-kind suite of capabilities built to connect foodservice operators with the companies, services, insights, and solutions best-suited for their specific digital and online needs. Digital Label is powered by extensive proprietary and syndicated research into restaurant and food ordering interactions as part of the consumer digital journey, the company says.

Red Bull and SONIC, Oklahoma City, Okla., have combined forces to create the all-new Red Bull Slush this summer. The new SONIC Red Bull Slush serves up Red Bull in a frozen, icy Slush form. The foodservice outlet also is offering Cherry Limeade Red Bull Slush, which combines Red Bull with a SONIC icon.