Channel Strategies

RSS

Inflation has presented opportunities and pressure on the mass merchandiser channel. 

Cargill has introduced Craftiva, a reduced-sugar brand of flavored syrups and sweetener packets for consumers who want to cut back on sugar without giving up on taste, the company says. 

The convenience channel remains popular among consumers thanks to its affordability and array of options. 

As today’s shoppers continue to prioritize products they perceive as healthier, cleaner and more functional, experts note that natural and organic retailers remain one of the brighter spots in U.S. grocery. 

Beverages are becoming one of the most dynamic and innovative growth drivers in the restaurant industry, according to the National Restaurant Association 2026 Restaurant Beverage Trends report. 

McDonald’s USA is entering the world of energy with a Red Bull Dragonberry Energizer drink. 

Although club stores face competition from mass merchandisers and grocery chains, experts note that club memberships foster loyalty as consumers turn to the channel for quality and savings.

To help bring some excitement to drink menus looking to capitalize on soccer fever, Abstract Ice is supporting that energy with its soccer ball-shaped ice piece.

Despite inflation and sociopolitical factors, experts highlight how the foodservice channel is leaning into value, quality, and new offerings to meet consumers where they’re at.

The Coca-Cola Co. welcomed attendees from the National Restaurant Association Show, which took place May 16-19 at McCormick Place in Chicago, to highlight its latest release dispenser formats and technology.