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Home » Topics » Category Focus » Beer

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StPatricksDayInfographic_900.jpg

Catalina predicts in-store alcohol sales for St. Patrick’s Day to top pre-pandemic levels

Shopper intelligence firm estimates St. Patrick’s Day week sales to be 5-15% higher than 2019 levels
March 10, 2022

Shopper intelligence leader Catalina, St. Petersburg, Fla., has tapped into its Buyer Intelligence Platform to determine how the ongoing COVID-19 pandemic has impacted alcohol beverage purchases at grocery stores across the country for St. Patrick’s Day celebrations and how they are likely to fare in 2022.


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Athletic Brewing releases light, alcohol-free beer

Athletic Lite contains 25 calories, 5 grams of carbs
March 9, 2022

Athletic Brewing Co., Stamford, Conn., announced the release of Athletic Lite, a light non-alcohol beer.


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Up Close With

SouthNorte taps into the flavors of Mexico for craft beers

Craft brewer moves into ready-to-drink cocktail market
jessica Jacobsen
Jessica Jacobsen
March 2, 2022
SouthNorte Beer Co. is helping celebrate the flavors of Mexico with its Mexican-style lagers and now its new ready-to-drink cocktails.
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Coors Light eliminates six-pack plastic rings globally

March 1, 2022

Coors Light announced it will eliminate plastic rings from packaging globally, where Molson Coors owns brewing operations. To support the move to more sustainable packaging, Molson Coors Beverage Co., Chicago, will invest $85 million, enabling Coors Light to begin the transition to fully recyclable and sustainably sourced cardboard-wrap carriers later this year.


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KBS Hazelnut

February 28, 2022

Founders Brewing Co., a brand of Mahou San Miguel of Spain, announced its latest KBS flavor and barrel-aged beer: KBS Hazelnut.


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Tangerine Queen

February 25, 2022

Lakewood Brewing announced that last year’s popular seasonal Tangerine Queen, an American Wheat beer with essences of orange peel and tangerine, now is a year-round product. 


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Blue Moon expands LightSky brand with Tropical Wheat

Launch coincides with release of LightSky TropiCooler, a limited-edition mini fridge
February 24, 2022

Blue Moon Brewing Co., a division of Chicago-based Molson Coors Beverage Co., announced the expansion of Blue Moon LightSky, the brand’s light and flavorful, citrus-forward beer, with its first line extension: LightSky Tropical Wheat, it says. Tropical Wheat is the second innovation in the growing Blue Moon LightSky family following LightSky Citrus Wheat.


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Bud Light releases Rams bottles

February 24, 2022

In celebration of the Los Angeles Rams’ Super Bowl LVI Championship, Bud Light released limited-edition Rams bottles. 


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Boston Beer announces launch of HARD MTN DEW

Contest coincides with launch to send fans to Tennessee for initial taste opportunity
February 22, 2022

The Boston Beer Co., Boston, announced the launch of HARD MTN DEW, a new alcohol beverage featuring four bold flavors, including original MTN DEW, Baja Blast, Black Cherry and Watermelon. With no caffeine, zero added sugar and 100 calories in each serving, HARD MTN DEW features a 5% ABV. 


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Hazy Like an Ox, Lime of the Party Gose

February 21, 2022

New Realm Brewing re-released its Hazy Like an Ox Double IPA and Lime of the Party Gose beers. Containing a bullish amount of Azacca, El Dorado and Idaho 7 Hops, Hazy Like an Ox is a juicy hazy double IPA featuring aromatic blends of orange, lemon and pineapple hop notes, the company says.


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