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Home » Topics » Category Focus » Beer

Beer
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Harpoon_Dunkin_BoxOBeer_900.jpg

Harpoon Dunkin’ Box O’ Beer mix pack returns for 5th season

September 8, 2022

For the fifth season, Harpoon Brewery and Dunkin’ are returning with fan-favorite beverages for adult beer and coffee lovers alike with the Harpoon Dunkin’ Box O’ Beer mix pack. Harpoon Dunkin’ Pumpkin Spiced Latte Ale is hitting shelves again, but with a new recipe to spice things up. It is joined by three new beers, all made with the taste of Dunkin’ coffee: Harpoon Dunkin’ Cold Brew Coffee Porter, Harpoon Dunkin’ Hazelnut Blonde Stout and Harpoon Dunkin’ Coffee Roll Cream Ale.


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2022 Wholesaler of the Year
Cover Feature

2022 Wholesaler of the Year: Reyes Beer Division

Employee culture drives success for wholesaler
jessica Jacobsen
Jessica Jacobsen
September 8, 2022

For Reyes Beer Division, a business unit of Reyes Holdings, L.L.C., based in Rosemont, Ill., it’s the emphasis on employee engagement that it credits for fostering the “succeed as one” culture that it values so much.



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Spindrift_Spiced_Apple_Cider.jpg

Spindrift launches seasonal flavor: Spiced Apple Cider

Brand introduces a new taste for fall, made with real squeezed apples in sparkling and spiked varieties
September 6, 2022

Newton, Mass.-based Spindrift, the sparkling water and hard seltzer brand made with real squeezed fruit, announced the release of its first-ever seasonal offering: Spiced Apple Cider. Spindrift’s seasonal debut of Spiced Apple Cider is lighter and a more real-tasting version of the traditional fall flavor, it says


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BudLight_NFLPacks_900.jpg

Limited-edition Bud Light NFL packaging returns

September 2, 2022

Bud Light is once again helping 21 and older fans rep their favorite team with the return of its limited-edition NFL team packaging that honors 24 teams and their fans' respective rally cries and cheers. The new packaging also includes a “For the Fans” pack to rally fans no matter which team they rep.


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Truly_Hard_Seltzer_Flavors_2.jpg

From best to better: Truly Hard Seltzer optimizes entire portfolio

New campaign features real fruit flies to show real fruit juice
September 1, 2022

The campaign features Truly’s newest fans: fruit flies. The fruit flies are a fun way to showcase how Truly’s are produced with real fruit juice, the company says.


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Oaktoberfest

August 29, 2022

Firestone Walker announced the return of its Oaktoberfest Oak Aged Lager. Inspired by the classic German fest bier, this seasonal release taps into the festivities of Bavarian tradition with an Oktoberfest style beer, bottled fresh from the barrel, it says.


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Mighty Swell releases Halloween Blood Orange Six-Pack

August 26, 2022

Mighty Swell’s limited-edition Halloween Blood Orange six-pack features a chilling nightscape reminiscent of a scary movie. Additionally, the Austin, Texas-based spiked seltzer company will release a 19.2-ounce single can of hit flavor Tiger’s Blood as well as a seasonal keg of Purple Magic. 


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Ready-to-drink, low/no alcohol

Ready-to-drink, low/no alcohol categories on the rise

Market research vital for future innovations success
Kelly Jasper
August 23, 2022

Ready-to-drink is expected to boom in North America in the coming years, with a projected $43.6 billion for the global RTD beverage market by 2027, according to a Data Bridge Market Research study.


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Open League non-alcohol hazy IPA

August 19, 2022

Harpoon Brewery announced an addition to its League Family with the launch of its first non-alcohol hazy IPA: Open League. 


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Angry Orchard Hardcore Dark Cherry Apple

August 16, 2022

Angry Orchard, a brand of The Boston Beer Co., announced the launch of Angry Orchard Hardcore Dark Cherry Apple Imperial Hard Cider.


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