New Realm Brewing re-released its Hazy Like an Ox Double IPA and Lime of the Party Gose beers. Containing a bullish amount of Azacca, El Dorado and Idaho 7 Hops, Hazy Like an Ox is a juicy hazy double IPA featuring aromatic blends of orange, lemon and pineapple hop notes, the company says.
Dogfish Head’s Spring Variety Pack contains an assortment of four off-centered ales, including 60 Minute IPA, SeaQuench Ale and Namaste. It also highlights the limited-time return of Festina Pêche as a variety pack exclusive.
Deschutes Brewery launched a non-alcoholic version of its legacy porter, Black Butte. Black Butte Non-Alcoholic is a high-quality non-alcohol beer that rivals the experience of a full-strength craft beer, the company says.
As consumer preferences shift, imported beers’ growth streak could be challenged. However, brewers tap into key consumer trends to combat deceleration.
For the U.S. flavored malt beverage market, including hard seltzers, analysts are seeing ambiguous product attributes drive consumers to the beer category.
For the U.S. beer market, the road to recovery is showcasing the determination of major players. For domestic brewers, competition from non-traditional segments prompts exploration.
Shiner Bock introduced its new IPA series, Shiner Tex Hex IPA, beginning with the launch of the flagship Bruja’s Brew, an IPA brewed with cactus water. Bruja’s Brew will be the first of three new IPAs launched under the Tex Hex umbrella in 2022, it says.
Urban South Brewery introduced a brand new beer to its year-round lineup: Paradise Park IPA. A hazy, juicy IPA sitting at 4% ABV and 120 calories, Paradise Park IPA is part of Urban South's growing Paradise Park brand family.