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Ready-to-drink is expected to boom in North America in the coming years, with a projected $43.6 billion for the global RTD beverage market by 2027, according to a Data Bridge Market Research study.

Harpoon Brewery announced an addition to its League Family with the launch of its first non-alcohol hazy IPA: Open League. 

Angry Orchard, a brand of The Boston Beer Co., announced the launch of Angry Orchard Hardcore Dark Cherry Apple Imperial Hard Cider.

Owl’s Brew Boozy Tea announced the launch of its new variety pack, Happiest Hour, which includes two new flavors: Black Tea & Pineapple and Green Tea & Peach.

The Lagunitas Brewing Co. announced a packaging redesign across its portfolio of brands. The fan-favorite Lagunitas dog is now front-and-center on all cans, bottles and packs that will hit shelves beginning in October. 

Stewart’s craft sodas announced the expansion of its Spiked Seltzers lineup with the launch of Stewart's Spiked Soda. Reminiscent of the original Stewart’s Soda flavors, these spiked sodas remain true to the brands legacy, available in Key Lime, Black Cherry, Orange Cream and Root Beer expressions, the company says.

Rancho La Gloria, a brand of MPL Brands, announced the addition of Ranch Water to its lineup of agave-based ready-to-drink alcohol beverages. Formerly launched under the Texas Ranch Water Co. label, the agave-brewed seltzer has officially transitioned to the Rancho La Gloria portfolio, it says. 

Twisted Tea Hard Iced Tea, a brand of Boston-based The Boston Beer Co., partnered with New York-based Sesame3, a web3 platform for brands, to launch its first-ever NFT. Leveraging Sesame3’s expertise in the NFT space, this partnership will allow Twisted Tea to reward and engage with fans in the NFT marketplace and beyond, the company says.

In the beverage market, hard seltzers were the star of new product development for a few years, but as the market has become more saturated, experts note that change might be in order as the beverage alcohol segment experiences deceleration from its years of growth.