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Stella Artois is collaborating with the popular card game and social platform We’re Not Really Strangers to launch a limited-edition bottle made to foster deeper human connection. The bottles feature peel-off labels that reveal questions and thought starters from We’re Not Really Strangers, such as “what’s a feeling you wish you could feel again?”

Following up on last holiday season's popular hard seltzer variety pack, Truly Hard Seltzer announced the return of its Holiday Party Pack with two flavors from 2021 and two new flavors.

Although more of today’s consumers seek out clean label products, Owl’s Brew always believed in the idea that everyone deserves a great-tasting beverage made completely clean.

This holiday season, Devils Backbone partnered with Awkward Family Photos (AFP) to present the festive Vienna Lager Variety Pack, a “grown up” expansion to the AFP fan-fave card game. 

Budweiser unveiled its 2022 Limited-Edition Holiday Cans. The design of this year’s cans feature warm, traditional seasonal colors and the beloved Budweiser Clydesdales, the company says.

Keurig Dr Pepper Inc. (KDP), Burlington, Mass., and Frisco, Texas, announced a minority stake in Athletic Brewing Co., a leading non-alcohol craft beer maker. The transaction represents KDP’s latest move into rapidly emerging beverage categories, following its acquisition of non-alcohol ready-to-drink cocktail brand Atypique.  

Melissa Ben-Ishay, CEO and co-founder of the cupcake company, Baked by Melissa, crafted three premium pie recipes that pair perfectly with members of Blue Moon Brewing Co.’s family of beers.

Loverboy introduced four new sparkling hard tea flavors now available in a first-ever eight-can variety pack. The new flavors, Mango Pear, Pineapple Hibiscus, Half Tea & Half Lemonade, and Black Cherry Vanilla, are all made with organic brewed tea and are gluten free, 90 calories or less and contain zero grams of sugar, like all Loverboy hard tea flavors.

The Genesee brewing team announced the launch of a new line of premium beers, starting with the release of an Imperial Stout. 

As brands continue to disrupt the status quo on shelf by blending features of two or more categories with each other, experts note that the craft beer segment is facing strong headwinds, having a tough time keeping pace with the beer category.