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Beverage NewsMarketingBeer

White Claw Hard Seltzer debuts Crack the CLAW

Glass Onion-inspired murder mystery game available while supplies last

CrackTheClaw_900.jpg
December 14, 2022

Inspired by the upcoming film “Glass Onion: A Knives Out Mystery,” White Claw Hard Seltzer and Netflix teamed up to create a limited-edition murder mystery game: Crack the CLAW. Much like Glass Onion, the dangerously fun game mirrors a good old-fashion whodunit: you can lie and deceive as a murderer, or channel your Benoit Blanc to uncover the murderers among you.

Available for purchase while supplies last, Crack the CLAW contains all of the gameplay essentials, including official rules, a moderator script and 10 double-sided coasters that correspond with player roles, which include moderator, vacationers, doctor, detective and murderer(s) – each can be perfectly paired with your favorite White Claw, the company says.

“White Claw and Netflix are both cultural powerhouses, and we're excited to partner together this holiday season,” said John Shea, chief marketing officer at White Claw Hard Seltzer – USA, in a statement. “Crack the CLAW lends itself to gatherings of friends and family, so I can’t wait to play it with a White Claw in-hand over the holidays.”

Beginning, Dec. 14, White Claw is giving fans the opportunity to get Crack the CLAW first. Over the course of 24 hours, fans can correctly answer seven riddles posted to White Claw’s Twitter and Instagram to discover a seven-letter passcode unlocking the website, and then use that passcode as a promo code to get a game to be given away to the first 100 fans at checkout. On Dec. 15, the game is available for purchase while supplies last.


KEYWORDS: movie partnership White Claw Hard Seltzer

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