Schlafly Beer and WellBeing Brewing Co. announced the release of Match Day Light, a 35-calorie, non-alcohol (NA) English Pale Ale. Match Day Light is a new style release from the two brewing companies, who announced a joint venture this summer.
The NA craft beer celebrates St. Louis’ love of soccer through the packaging and ingredients used to brew it, and the style selection is an intentional nod to Schlafly’s flagship beer over the past 30 years, the companies say.
“This new style showcases our rich history at Schlafly as well as St. Louis’ pride for soccer,” said CEO Fran Caradonn, in a statement. “The English Pale Ale has been intricately linked to the sport for generations. Our brewing teams captured the authentic taste of our flagship English Pale Ale while also offering a low-calorie, non-alcoholic option, which is no small feat.”
Jeff Stevens, CEO of WellBeing Brewing Co., added: “Match Day Light really brings our collaborative partnership to life. From the can design to the taste, it delivers on the quality that craft beer drinkers expect from both brands. Both WellBeing and Schlafly also have a strong dedication to our community, and this non-alcoholic craft beer gives everyone an option to celebrate the excitement around soccer in St. Louis.”
Based on the original recipe from Schlafly Beer, the ingredients feature London yeast, Essex Chocolate malt, East Kent Golding, Northdown, and Pilgrim hops. Schlafly and WellBeing use the latest in brewing expertise and technology to create a “true-to-taste” brew without the alcohol, the companies note.
Packaged in 12-ounce cans, Match Day Light is available across Schlafly’s distribution as well as Schlafly’s four brewpubs: Schlafly Tap Room in downtown St. Louis, Schlafly Bottleworks in the Maplewood neighborhood of St. Louis, Schlafly Bankside in St. Charles, Mo. and Schlafly Highland Square in Highland, Ill.