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Home » Topics » Category Focus » Beer

Beer
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NarragansettDelsVarietyPack_900.jpg

Narragansett Beer releases limited-edition Del’s Variety Pack

March 28, 2022

Narragansett Beer and Del’s Frozen Lemonade are teaming up once again to release the new Del’s Variety Pack. The limited-edition 12-pack will feature the long-awaited return of fan favorite Del’s Black Cherry Shandy alongside summertime classics Del’s Lemon Shandy and Del’s Watermelon Shandy.


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HopackCitra.png

Hoplark 0.0 Citra

March 28, 2022

Hoplark announced the launch of Hoplark 0.0 Citra, a non-alcohol craft brew with zero calories, zero alcohol, zero sugar, zero carbs, zero gluten and zero added flavors, the company says.


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Schlafly30thAnniversaryPack_900.jpg

Schlafly Beer release 30th Anniversary Mix Pack

March 24, 2022

Schlafly Beer released its 30th anniversary sampler: Reelin’ in the Beers. The mixed 12-pack has a lineup of fan favorite brews that represent the past, present and future of the acclaimed craft brewery, it says.


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B2B ecommerce
Channel Strategies

On-premise looks to move beyond recovery and into growth

Operators embrace digital solutions, to-go packages beyond pandemic
jessica Jacobsen
Jessica Jacobsen
March 24, 2022
One of the most harshly impacted industries in the early days of the pandemic, on-premise has shown its ability to pivot. Data suggests that the channel has recovered from its early pain points with analysts predicting growth for on-premise.
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Mike's.png

Mike's Hard Lemonade launches Mike's Hard Freeze

New innovation is reminiscent of the '90s slushy flavors
March 23, 2022

Chicago-based Mike’s Hard Lemonade announced the launch of its Mike's Hard Freeze. In response to fans' love for nostalgic flavors, Mike's Hard Freeze brings back the '90s, with a throwback of slushy flavors, the company says.


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alcohol-free beer

2022 Beer Report | Non-alcohol beer goes mainstream

Moderation, health and wellness fuel consumer interest in alcohol-free beer
jessica Jacobsen
Jessica Jacobsen
March 23, 2022
Improved taste profiles, coupled with health and wellness, help non-alcohol beer reach a deeper consumer market.
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Heineken.png

Heineken launches first virtual beer brewed in the virtual world

The virtual, Heineken Silver brews with pixels, not yeast
March 22, 2022

Amsterdam, Netherlands-based Heineken launched its first, brand new, virtual beer: Heineken Silver. The Heineken virtual beer launched exclusively in its virtual brewery within the immersive digital platform, Decentraland.


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Ballast Point Victory at Sea Cans

2022 Beer Report | Demand for craft beer rebounds

RTD cocktails, hard seltzers could stall craft beer’s return
jessica Jacobsen
Jessica Jacobsen
March 21, 2022
Analysts note that the craft beer market has rebounded following challenging years, but caution the segment still should be wary of competitive segments.
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Austin Eastciders

2022 Beer Report | Hard cider market takes on competition

Lighter options, mashups drive innovation in hard cider new products
jessica Jacobsen
Jessica Jacobsen
March 21, 2022
In the U.S. beer market, the competition remains fierce as beyond beer products has challenged traditional beer; however, niche markets like hard cider also have experienced the affects from new age beyond beer entrants.
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WhiteClaw_SmashLine_900.jpg

White Claw Surf combines full flavors

Variety pack feature 4 new offerings
March 18, 2022

White Claw Hard Seltzer, Chicago, launched White Claw Surf, a full flavor offering from the brand, meticulously crafted with a collision of flavors.


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