As people begin gathering together this holiday season, Stella Artois is collaborating with the popular card game and social platform We’re Not Really Strangers to launch a limited-edition bottle made to foster deeper human connection.
The bottles feature peel-off labels that reveal questions and thought starters from We’re Not Really Strangers, such as “what’s a feeling you wish you could feel again?” and “what role has luck played in your life?” to encourage meaningful connections between family and friends.
“Living the Life Artois means savoring special times together and connecting over a delicious meal. Collaborating with We’re Not Really Strangers gives people a unique way to connect with those who matter most in their lives,” said Marcela Garcia, vice president of marketing for Stella Artois, in a statement. “Now, when fans are enjoying a Stella, it’s easier than ever to share a meal together with a meaningful conversation.”
Bringing the art of conversation to social gatherings, the “Stella Artois Conversation Bottles” will be sold in the classic Stella Artois 11.2-ounce bottle, containing Stella’s premium full-flavored lager, crafted with a well-balanced fruity, malty sweetness, crisp hop bitterness, and soft dry finish, the company says.
“We’re all about fostering deeper connections, so we jumped at the chance to partner with Stella and create these conversation bottles,” said Koreen Odiney, Founder of We’re Not Really Strangers.
The bottles will be available for a limited time for consumers in New York City, Washington D.C., Philadelphia, and additional cities across the Northeast.