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Home » Topics » Category Focus » Beer

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BudLightRainbowBottle_900.jpg

Bud Light Rainbow aluminum bottles return

Light beer brand announces partnership with NGLCC to support local LGBTQ+ businesses
June 2, 2022

Bud Light announced a new partnership with the National LGBT Chamber of Commerce (NGLCC), the exclusive certifying body of LGBT-owned businesses. Bud Light also will bring its Rainbow aluminum bottles to the market, which over the years have become a symbol of June Pride Month celebrations across the country.


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Yuengline_RWBcans_900.jpg

Yuengling launches limited-edition Team Red, White & Blue camo cans

Brewer’s patriotic packaging supports nation’s veterans
May 20, 2022

D.G Yuengling & Son, Inc., America's Oldest Brewery, announced the return of its limited-edition cans in partnership with military veteran nonprofit Team Red, White & Blue (Team RWB) as part of the brewery’s Stars & Stripes program — Yuengling’s year-round campaign supporting our nation’s heroes, it notes.


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Athletic Brewing Co
Up Close With

Athletic Brewing taps into consumers’ desires with alcohol-free brews

Mindful drinking trends, craft beer resurgence propels Athletic Brewing’s growth
jessica Jacobsen
Jessica Jacobsen
May 18, 2022
Thanks to innovators in the non-alcohol beer space, entrepreneurs are showing how dedication and creativity have helped make this segment “new again.” Among those driving interest in alcohol-free beer is Stratford, Conn.-based Athletic Brewing Co.
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Spindrift Spiked expands lineup with 4 new flavors

Passion Orange Guava exclusive to hard seltzer line
May 16, 2022

Spindrift Spiked, a brand of Spindrift Beverage Co., Newton, Mass., added four new varieties to its real fruit lineup including long-time Spindrift favorites and one entirely new flavor. In addition to sparkling fan favorites Grapefruit, Lemon and Blood Orange Tangerine, Spindrift is debuting a new, Spiked-exclusive flavor: Passion Orange Guava.


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BIRDIE.png

Birdie Hard Seltzer Cocktail

May 16, 2022

Braxton Brewing Co. announced the newest addition to its beyond beer product line: Birdie.


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Belgian Twist

May 10, 2022

Founders Brewing Co., a brand of Mahou San Miguel, announced the newest addition to its Bottle Shop Series: Belgian Twist. 


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Budweiser_FreedomCan_900.jpg

Budweiser releases patriotic cans

May 6, 2022

Budweiser launched the latest edition of its beloved patriotic cans, with a new twist this year: the Budweiser name will be removed and replaced with the word “Freedom.”    


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Molson Coors debuts Simply Spiked Lemonade

Simply Spiked Lemonade variety pack to hit shelves in June
May 4, 2022

Chicago-based Molson Coors Beverage Co. announced its Simply Spiked Lemonade, the new lineup of full-flavor alcohol beverages inspired by the Simply juice brand, will arrive on shelves this June. Simply Spiked Lemonade marks the latest product line in the agreement between Molson Coors and Atlanta-based The Coca Cola Co., and will bring real fruit juice credentials to the ready-to-drink (RTD) alcohol beverage space, it says.


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Truly_Poolside_VP_900.jpg

Truly taps Dua Lipa for new variety pack

Truly Poolside Variety Pack features cocktail-inspired flavors
May 2, 2022

Truly Hard Seltzer, a brand of The Boston Beer Co., Boston, announced the launch of its new, limited-edition Truly Poolside Variety Pack inspired by Grammy award-winning pop star Dua Lipa. The limited-edition pack from Truly features four new summer cocktail-inspired flavors including Strawberry Melon Fizz, Orange Peach Fizz, Piña Colada Style and Kiwi Mojito Style.


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RanchRita_900.jpg

Lone River Beverage releases Margarita-style variety

Ranch Rita portfolio at major retailers nationwide this month
April 26, 2022

Lone River Beverage Co. announced the launch of its new Margarita style beverage, Lone River Ranch Rita. Ranch Rita, made with agave nectar and a taste of lime, is a premium take on the canned Margarita style beverage, with quality ingredients, full flavor and a 6% ABV. 


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