CANPACK has recently collaborated with Bavaria (ABI Colombia) on a limited edition launch of its Club Colombia beer. Through this premium brand, Bavaria aims to pay tribute to Colombia's rich and diverse heritage, it says.
The new limited edition of Bavaria's traditional Dorada recipe is called Una Historia Nonuya. Its branding is inspired by the work of artist and activist Abel Rodríguez of the Nonuya ethnic group. Recognized for his depictions of Amazonian flora and fauna, he describes himself as a “sabador,” a carrier of tribal wisdom about the plants of the rainforest.
Juan Camilo López, director of premium and special brands of Bavaria, says: “Over the years we have sought new ways to exalt the excellence and multiculturalism of Colombia. We work together with those who have a legacy of greatness and pride in their traditions. This is how Una Historia Nonuya was born, an edition that, based on its design, pays homage to the Amazon, to the work of Abel Rodríguez, a member of this community, immortalizing its history and inviting Colombians to be part of a legacy for eternity.”
The artwork on the new cans evokes the fragile ecosystem of the rainforest, the company says. The addition of CANPACK MATT varnish across the whole can body gives this limited edition a subtle feel that enhances the premium character of Club Colombia. Links to a dedicated website and social networks allow consumers to connect with the story of “Don Abel, the great namer of trees.” They can also learn how to contribute to caring for the environment themselves.
To mark the launch of Una Historia Nonuya, Bavaria is planting more than 10,000 native trees in the Amazon.
“We are very proud to be part of this special promotion,” stated Stephen McAneny, chief commercial officer at CANPACK. “The labelling on the cans is so much more than mere decoration. The intriguing artwork should plant seeds of awareness about The Amazon Rainforest with its treasure trove of natural resources. These cans also carry a link to the precious wisdom of Colombia’s indigenous peoples. And all of this is backed up by positive environmental action from the local brewer.”