Partake Brewing, Calgary, Alberta, announced the incorporation of its Hazy IPA Varietal into the company’s wider portfolio as a result of consumer demand.
The Partake team was determined to develop a great-tasting, low calorie, non-alcoholic IPA in response to general customer interest in the varietal in addition to category trends which led to the original launch of Partake’s Hazy IPA that debuted in March of 2022 as a small batch offering on their online store, it says.
The limited time product quickly became a favorite with Partake drinkers as well as their top selling limited-edition beer this past year, it adds. Since having sold out online, the team received many requests to bring it back and make it available in retail.
The latest varietal now is available to purchase through the Partake website in addition to select retailers across the country including Target, Binny's Beverage Depot, BevMo, Wegmans (in select locations) and as a standalone pack in Total Wine & More.
Ted Fleming, founder and CEO of Partake Brewing stated. “I couldn't be more excited that we've decided to incorporate our Hazy IPA into our wider line-up of ongoing innovative product offerings. The integration of the IPA also speaks to our continued focus on listening to our consumers and working to provide them with what they want.”
Partake Hazy IPA is a low calorie, low carbohydrate beer with just 25 calories and 4 grams of carbohydrates in each can. Generously dry-hopped with notes of ripe apricot, sweet mango, and luscious berries, this Hazy IPA is juicy and smooth, the company says.