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Budweiser, a brand of St. Louis-based Anheuser-Busch, launched a new interactive live music and storytelling series called “Budweiser Rewind.” On May 16, the domestic beer brand kicks off this new series starting with Black Eyed Peas performing live from its hometown of Los Angeles. Fans can tune in to watch on YouTube.

Austin Eastciders has released its new Austin Eastciders Spiked Seltzer, which is a 100-calorie spiked seltzer  that contains real fruit, no malt sugar, refined grains or artificial ingredients.

In response to the growing non-alcohol beer market, CERIA Brewing Co. introduced non-alcohol craft beers without cannabis.

Truly Hard Seltzer, a brand of The Boston Beer Co., released Truly Lemonade Hard Seltzer, a mix of hard seltzer and lemonade made with real lemon juice.

IRI updated the report “Consumer Spending Tracker: COVID-19 Impact” to capture the most recent insights. The most recent report sources sales data from the IRI POS Data ending April 12. For the United States, sales trends remain elevated but are down significantly from its peak. Total store sales were up 14.3 percent for that time period. For edible, sales were up 18.8 percent; however, for the week timeframe, non-edible sales were down 0.8 percent.

The Brewers Association (BA), Boulder, Colo., partnered with Bottleshare, a fundraising nonprofit dedicated to the craft beverage community, to create the Believe in Beer Fund to support breweries and state brewers guilds impacted by the coronavirus pandemic. The fund is open for breweries and guilds from across the country to apply for immediate financial assistance for operational expenses such as payroll, rent and utilities.

New York-based Loverboy, a beverage startup founded by Bravo TV's Kyle Cooke from “Summer House,” launched its first 'Spritz' product, a low calorie, no sugar added option as a twist on the traditional spritz.

Across geographies, consumer demand appears to be beginning to stabilize toward previous year trends, although in some categories demand is significantly higher or lower than the previous year, according to recent information from Information Resources Inc. (IRI), Chicago.