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Beverage News

Drizly, Boisson team up to add non-alcohol retailer to platform

Agreement adds Boisson’s catalog of 125 non-alcohol brands
January 4, 2023
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Boisson, New York, announced its availability on beverage alcohol eCommerce shop Drizly to deliver elevated non-alcohol (NA) beverages to consumers throughout the nation, it says. Through this collaboration, consumers across the United States now can shop Boisson’s wide range of NA beverages on the Drizly app or web experience.


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Labatt adds fruity twist to non-alcohol beer segment

December 30, 2022
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Labatt Blue Light recently introduced its fruity take on non-alcoholic beer: Labatt Blue Light Non-Alc Strawberry Acai. With 75 calories, this year-round non-alcohol beer features bright notes of strawberry and popular acai. 


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Asahi Super Dry 0.0%

December 30, 2022
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Asahi Europe & International announced the launch of its alcohol-free beer, Asahi Super Dry 0.0%, in the U.K., Ireland, Australia, France, Sweden, the U.S. and Canada.


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Schlafly Beer releases winter sampler pack: Stout Bout

December 23, 2022
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Schlafly Beer, St. Louis, announced the return of its winter sampler pack, Stout Bout, which features four stouts, including two new stouts, one year-round and one returning favorite: Mexican Chocolate Stout (6% ABV), Chai Latte Stout (ABV: 6.0%), Coconut Coffee Stout (ABV: 5.7%), and Oatmeal Stout (5.7% ABV). The variety pack is now available to the public.


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Stone Brewing release Delicious Six-Pack

December 22, 2022
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Stone Brewing introduced a family of year-round beers to accompany its hugely popular Stone Delicious IPA. The gluten-reduced West Coast Style IPA now is joined by Stone Delicious Double IPA and Stone Delicious Citrus IPA in a variety can six-pack.


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Beverage News

CGA, NielsenIQ identify what’s new, next in beverage alcohol

Webinar highlights 10 trends impacting the market
December 22, 2022
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How have beer, wine and spirits performed in 2022, and what’s coming down the road in 2023? NielsenIQ experts Drew Hummel and Jon Berg shared the latest insights at a special beverage alcohol industry webinar: “What’s now and what’s next?,” a beverage alcohol industry webinar. 


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low/no alcohol beverages
Category Focus

Low and no alcohol beverages gaining popularity

Alcohol-free months, health and wellness drive consumer interest
Chloe alverson
Chloe Alverson
December 22, 2022
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Consumers’ greater interest in zero alcohol consumption months has driven the growth of low/no alcohol beverages across beer, wine and spirits, experts note.


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White Claw Hard Seltzer debuts Crack the CLAW

Glass Onion-inspired murder mystery game available while supplies last
December 14, 2022
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Inspired by the upcoming film “Glass Onion: A Knives Out Mystery,” White Claw Hard Seltzer and Netflix teamed up to create a limited-edition murder mystery game: Crack the CLAW. Much like Glass Onion, the dangerously fun game mirrors a good old-fashion whodunit: you can lie and deceive as a murderer, or channel your Benoit Blanc to uncover the murderers among you.


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Corona Extra offers festive AR experience inspired by its ‘O’Tannenpalm’ holiday commercial

The new AR experience offers chance to win decorated mini palm
December 12, 2022
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Corona Extra, a brand of Constellation Brands, Victor, N.Y., is bringing Feliz Navidad festivities directly to consumers in augmented reality with its O’Tannenpalm’s Tree Lot. The immersive and interactive experience transports fans into a Corona-themed winter wonderland full of surprising interactive experiences, helping infuse their homes with “La Vida Más Fina” all season long, it says.


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Michelob ULTRA, NBA debut its 22-23 NBA Team Can collection

December 9, 2022
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Michelob ULTRA is teaming up with the NBA to unveil the 2022-2023 Michelob ULTRA NBA Team Cans to coincide with Art Basel. This year’s Michelob ULTRA NBA Team Cans are available for a limited time beginning at local beverage retailers and arenas in participating markets.


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Cognitive Support: The New Frontier of Well-Being

Consumers are actively seeking everything from enhanced focus and better information processing, to reduced stress, improved mood, faster learning, effective memory, better adaptability, and enhanced multitasking. This session will review the science behind these ingredients and how they can be added to your formulations to tap into the cognitive support wave.

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