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Home » Topics » Category Focus » Beer

Beer
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Truly Dream Pack

Truly makes dreams come true with pack

Staff Beverage Industry
February 20, 2026

Truly Hard Seltzer is making dreams come “truly” this winter with its limited-edition offering: the Truly Dream Pack. 


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Topo Chico Hard Seltzer Margaritas

Topo Chico Hard launches two new Margarita flavored innovations

Launch celebrates National Margarita Day
Staff Beverage Industry
February 17, 2026

Celebrating National Margarita Day, (Feb. 22) Topo Chico Hard, a brand of Molson Coors Beverage Co., Chicago, introduced two new innovations: Topo Chico Hard Margarita Flavored Alcohol Beverage six-pack glass bottles and Margarita MAX FAB Strawberry Hibiscus.


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Goose Island Big Hazy Pineapple IPA

Goose Island Beer Co. Big Hazy Pineapple Beer Hug

February 17, 2026

Goose Island Beer Co. unveiled its latest brew to join the brewery’s Beer Hug family: Big Hazy Pineapple Beer Hug, an imperial hazy IPA.


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Terrapin Beer Packaging

Terrapin Beer’s brand refresh features artist collaborations

Staff Beverage Industry
February 12, 2026

Terrapin Beer Co. announced a comprehensive brand refresh, which features new visual interpretations and artist collaborations across packaging, logos, taglines and more.


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Joe Montana teams up with Guinness

Guinness, Joe Montana unite in San Francisco for a day of service

Pair release Guinness Legends Lager benefiting the SF-Marin Food Bank
Staff Beverage Industry
February 5, 2026

As football's biggest weekend approaches, Guinness and Pro Football Hall of Famer Joe Montana partnered with the SF-Marin Food Bank for a hands-on volunteer repack event, helping prepare hundreds of meals for neighbors across the Bay Area.


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Real American Beer

Real American Beer reaches 10 million cans sold

Beer brand unveils strategic relaunch, partnerships
Staff Beverage Industry
February 4, 2026

Real American Beer (RAB) announced it’s reached the 10-million-can milestone since launch 18 months ago, and unveiled a strategic relaunch of the brand positioning and partnerships. 


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Peroni Nastro Azzurro Campaign

Peroni Nastro Azzurro announces new campaign, limited-edition bottles

Italian beer brand taps Italian-American chef Giada De Laurentiis for campaign
Staff Beverage Industry
January 30, 2026

Italian beer brand Peroni Nastro Azzurro announced a new lifestyle campaign, Here For The Nastro Azzurro with Giada De Laurentiis, and limited-edition gold bottles.


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Voodoo Ranger Sweet Ride Juicy IPA

Voodoo Ranger Sweet Ride Juicy IPA

January 19, 2026

Voodoo Ranger introduced Sweet Ride Juicy IPA, a flavor-packed beer crafted to be an easier-drinking IPA, the company says.


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Budweiser Cans_900.jp

Budweiser celebrates 150 years

Staff Beverage Industry
January 15, 2026

Budweiser is turning 150 and to celebrate, the brand is introducing a yearlong campaign that honors its rich history and American heritage, including a brand-new, limited-edition Heritage Can Series 12-pack .


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Michelob Ultra Zero Lime

Michelob ULTRA Zero Lime

January 15, 2026

Anheuser-Busch announced the latest addition to its non-alcohol beer portfolio: Michelob ULTRA Zero Lime. 


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Events

April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

April 8, 2026

2026 State of the Industry Series: Non-Alcohol Beverages

In Beverage Industry’s annual State of the Industry: The Non-Alcohol Beverage Market, analysts at S&D Insights LLC provide an in-depth look at the past year and what the future holds for them in 2026.

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