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Southern Glazer’s Wine & Spirits released its inaugural Raise the Bar: H2 2026 Edition, a new trends report from the company’s Commercial Intelligence team examining the forces reshaping beverage alcohol and where opportunities for growth are emerging. 

Representing more than 1,000 brands and employing more than 1,300 people across Alabama, Florida and Mississippi, Gulf Distributing Company has developed a family-owned business that embraces history and innovation.
 

Pabst Blue Ribbon (PBR) and Horror Inc. announced an autumn collaboration, unleashing a limited-edition run of wearable Jason Voorhees-themed packaging and premium merchandise.

The Fighting Irish and Guinness are teaming up again as Guinness extends its partnership with Notre Dame Athletics. Guinness also is reintroducing its limited-edition Notre Dame can, featuring the Football Leprechaun mark.

BERO is marking the release of Sony Pictures’ Spider-Man: Brand New Day with a limited-edition collection of Spider-Man: Brand New Day-inspired cans available exclusively at berobrewing.com and select movie theaters nationwide.

Tilray Brands announced teaming up with The Magnum Ice Cream Co. with the launch of Popsicle Hard.

This year’s State of the Industry report on the U.S. beer market highlights the contrasting performances of the category’s segments as super-premium domestics, non-alcohol and hard cider segments deliver positive performance.

Red Tree Beverages (RTB), a firewalled subsidiary of The Coca-Cola Co., unveiled Fresca Hard, a flavored malt beverage featuring the classic citrus taste of Fresca with a 4.6% ABV.

Karbach Brewing Co. released its first-ever packing update with four of its most iconic beers: Hopadillo Texas IPA, Love Street Blonde, Crawford Bock and Rodeo Clown Double IPA.

The Brewers Association (BA) and the American Cider Association (ACA) announced that CiderCon and the Craft Brewers Conference & BrewExpo America (CBC) will co-locate in San Antonio, Texas, April 5-7, 2027.