Bud Light, Ball Corp., Centerplate team up for sustainability initiative
January 21, 2020
Centerplate, Stamford, Conn.; Ball Corp., Broomfield, Colo.; and Bud Light, a brand of St. Louis-based Anheuser Busch, announced an agreement to bring Ball's infinitely recyclable aluminum cups to guests at Super Bowl LIV on Feb. 2 between the Kansas City Chiefs and the San Francisco 49ers.
Craft brewery able to add size thanks to new canning equipment
January 17, 2020
The new cans are made possible thanks to a new CFT rotary canning line in Urban South’s packaging department, which allows the canning equipment to easily switch between filling cans of different sizes.
Craft brewer also releases limited-edition Mountain Berry
January 7, 2020
The brewers at Samuel Adams, a brand of Boston-based The Boston Beer Co., plan to spice up the winter season with a new, brighter and smoother Cold Snap recipe, it says. The new Cold Snap showcases the brew’s signature blend of 10 exotic spices, fruits and florals: orange zest, vanilla, lemon zest, coriander, rose hips, hibiscus, plum, grains of paradise, anise and tamarind, the company adds.
Wellbeing Brewing Company has partnered with Just Add Buoy to launch Victory, a zero-proof wheat brew that also hydrates while you drink it. Just Add Buoy worked with a pharmaceutical expert to develop the flavorless blend of electrolytes, B vitamins, and antioxidants that is used in the brew to make it not only refreshing, but also hydrating.
New creative feature Nicholas Braun dubbing brand a lighter, beer-ish type of beer
December 23, 2019
Miller64, a brand of Chicago-based Molson Coors Brewing Co., is launching a new campaign introducing its Dry-ish January, a movement focused on enjoying a lighter, beer-ish kind of beer this new year. Miller64 is a lighter, beer-ish kind of beer with only 64 calories and 2.8 percent alcohol by volume.
For consumers looking to participate in Dry January, beer drinking usually is not part of the equation. However, Heineken USA, White Plains, N.Y., is encouraging consumers to keep their alcohol-free pledge, but still with a beer in hand — Heineken 0.0. To support on-premise partners, the company introduced an integrated marketing program that incorporates the alcohol-free brew.
The January premiere issue of 2020 kicks off with the Bottler of the Year profile on Refreshment Services Inc. (RSI) Key West. Readers also can clue-in on the latest developments and insight in reusable packaging, tracking technology in distribution, and new, convenient ways antioxidants are shining as ingredients. Readers also can check out new product releases, the latest in packaging, and innovations in the supermarkets space. The year in beverage has much in store, so read up now!
Check back throughout the month for additional content.